We're looking for a talented and detail-oriented Email Marketing Specialist to join our dynamic Digital team. This is a key BAU (Business as Usual) role responsible for the end-to-end execution of all our email communications-including regulatory updates, maturity notices, AGM invitations, and marketing campaigns. As our communications volume and complexity continue to grow year on year, we need someone who can elevate our email strategy and execution to the next level. As an Email Marketing Specialist, you'll create and run email campaigns that boost customer engagement and retention. You'll work closely with the marketing and data teams to plan strategies, design and build email templates, and review campaign results to find ways to improve performance. Key responsibilities will involve:

• Developing and implement effective email marketing campaigns to promote our products and services.
• Designing and building engaging email templates and optimize them for different devices and email clients.
• Coordinate the email campaign pipeline and schedule sends to avoid overlap, ensure optimal deliverability, and maintain a healthy sender reputation
• Conducting A/B testing to optimize email content, plus monitor and analyse the performance of email campaigns using analytics tools and generate channel specific reports.
• Key engagement with stakeholders to influence campaign decisions
Joining the team will offer exposure to an industry leading email solution, supported by upskilling and necessary training on the platform, plus growth into the next journey of your career.


• Strong stakeholder management skills with the ability to influence, negotiate, and build relationships across departments.
• You'll be experienced at producing effective marketing materials which are of high quality and meet the brief and deadlines set.
• You'll be analytical and with excellent communication skills and the ability to engage with stakeholders and build positive working relations.
• You'll have strong HTML email build skills and experience with email broadcast platforms, email channel reporting, data segmentation and A/B testing.
Desirable skillset:
• Experience of building email automation and journeys would also be a benefit. We can teach and upskill with our agency.
• Understanding of managing sends via email platform to ensure deliverability target of 97% is met.
If you feel you meet the above skillsets and are passionate about email marketing, we would love to hear from you.

We're one of the largest building societies in the UK and we share a mutual goal across our branches and our offices to improve the lives of others. We're officially recognised as a 'Great Place to Work' and our benefits go beyond basic pay, with a discretionary bonus scheme, a culture of reward and recognition and comprehensive support for wellbeing. At the beginning of the year, The Co-operative Bank officially became part of our Group. Together, we have shared values and an ethical approach towards our members, customers and colleagues. We're serious about equality, of race, age, faith, disability, and sexual orientation and we celebrate diversity. By working together, we know you'll build more than just a career with us. All together, better.