Direct Mail Coordinator

UCB is looking for a Direct Mail Coordinator to play a key role in the way we communicatewith, inspire and develop our supporters. This is much more than simply coordinatingmailings. You'll be at the heart of UCB's Direct Mail programme, bringing together creative,data, print, fundraising and project management to deliver communications that connectpeople with UCB's mission.You'll coordinate major campaigns from planning through to delivery, work with internalteams and external partners, help develop supporter journeys across print and digitalchannels, and lead two members of the team.If you're organised, creative, brilliant with detail and enjoy making complex projects happen,this could be a great opportunity to use your skills for a purpose that really matters.Why this role mattersBehind every mailing is an opportunity to deepen someone's connection with UCB. This rolehelps bring together the message, the audience, the data and the delivery, ensuring oursupporter communications are timely, relevant and effective.Main Purpose of the JobThis role is responsible for co-ordinating all aspects of UCB's Direct Mail programme(including project planning, data, artwork and letter co-ordination, monitoring and evaluationof response and budgets, as well as communicating about mailings both internally and withthe print and mail management supplier). The role is also key in supporting others to utiliseother platforms to share consistent messaging.In addition to this, the Direct Marketing Coordinator line manages two members of staff andis responsible for their training and development., Works closely with Head of Individual Giving, Fundraising Advisor, Heads of StrategicPartnerships, Head of Marketing and PR and Marketing team, Supporter Care team andMarketing Coordinator.,

• Be UCB's main contact for the operational management of the Direct Mail
programme.
• Work with the Head of Individual Giving to implement new Direct Mail programmes -
including letters and supporting materials - to key segments on UCB's Mailing List, including Lapsed Givers and Prospects (i.e. prospective supporters).
• Oversee artwork co-ordination and approvals for the above materials.
• Be one of UCB's main points of contact with external print and mail management
supplier for the overall Direct Mail process, including the escalation of issues.
• Generate process documents for UCB's Direct Mail programme, such as print codes,
mailing matrices and project planning documents.
• Take the lead on the development of a new Supporter Journey, which could include
both print and digital touchpoints; including data segmentation, artwork templates, liaison with the external print and mail management supplier, monitoring and evaluation.
• To lead on the sourcing of mailing stock, outers, inserts incentives, additional print
items, that will be enclosed in the mailings. These are mainly from our mail house, but may include other suppliers where neccessary. Keeping partners & colleagues aware of the production & delivery timescales where appropriate.
• Develop printed materials for UCB Advocates, who distribute the UCB Word For
Today in churches, and more widely for churches.
• Work closely with the external print and mail management supplier to ensure print
materials are produced to the highest quality and sent out on time.
• Manage the process for signing off requests for purchase (RFPs) and Purchase
Orders (PO's) for Direct Mail, including monitoring the annual Print and Mail Budget.
• Gain an understanding of costs relating to Direct Mail, including paper, postage and
VAT.
• Support the Data Analyst in ensuring accurate data is supplied for Direct Mail, e.g.
through defining segment criteria, dip sampling and segment checking.
• Support tailored mailings to specific groups of supporters, through working with the
Head of Strategic Partnerships and Church Engagement team.
• Support the integration of Direct Mail messaging with other platforms, such as radio
and online (through web, social media and email), as appropriate.
• Support UCB's three annual Radio Appeals as requested, primarily through
supervision roles such as Phone Zone Supervisor, Quality Control and Donations Co-ordinator.Leadership
• Ensure administrative and co-ordination work is delivered on time, and to the highest
possible standard, through positive leadership of these two staff.
• Be available and proactive in managing any issues or problems which these two
team members may encounter.
• Conduct target setting meetings and regular one to ones, plus day to day guidance
as needed, to supervise two members of staff.,
• Undertake research and other ad hoc work upon request.
• Provide information for financial and other reports, and KPI monitoring.
• Ensure all products, materials and campaigns are fully consistent with Christian
standards and principles and conform to UCB's brand guidelines.
• Be an ambassador for UCB and its mission.
  
  Educated to degree level in a relevant subject i.e. English, Communications or
Fundraising, or ability to demonstrate equivalent experience
• A-Level English grade A-C; GCSE Maths grade A-C
• Project management and planning skills.
• Exceptional time management skills with the ability to multi task and work to tight
deadlines, organising a busy and diverse workload
• Demonstrable high level of attention to detail.
• Demonstrable strong interpersonal skills verbal and written with the ability to discover
a donor's interests and motivation, and to build relationships.
• A good working knowledge of Microsoft office and Excel.
• Fundraising, sales and/or marketing experience desirable.
Person Specification
• Be prepared to witness to the life changing message of Jesus and lead people to
Christ as appropriate.
• The commitment to participate in daily prayer time in order to promote team unity.
• Be an Ambassador for Christ and UCB delivering a distinctly Christian service to
colleagues and supporters.
• High degree of interpersonal skills and rapport building.
• Excellent communication skills both written and verbal with the ability to network with
people at all levels.
• High level of confidentiality.
• Must be flexible with a positive can do attitude
• Must be highly self-motivated