Digital Publisher

RSSB are now seeking a Digital Publisher to join the digital team. In this permanent role, you will manage the publication of digital content, ensuring content is discoverable, accessible, and performs well in search and AI applications. You will drive improvements to digital publishing using analytics, A/B testing, and collaboration with stakeholders, while training team members on publishing tools and best practices. RSSB's website is currently undergoing a comprehensive refresh and new features to improve usability for our members are being added. As Digital Publisher, you will play a key role in this transformation, managing digital publishing on both the existing webpages and new webpages that are being developed. You will also manage technical issues that arise from new webpage designs and liaise with the development team in IT and the Head of Marketing to resolve any technical or content issues when necessary., What you'll do:

• Configure and optimise webpages using content management systems, ensuring accuracy and consistency.
• Manage the publication calendar to ensure timely release of digital content across all platforms and across all relevant stakeholder groups.
• Apply and maintain metadata and tagging standards to improve content discoverability and organisation.
• Implement and monitor strategies to enhance relevance and usefulness of on-site search and AI agents.
• Apply SEO and LLM optimisation techniques to maximise content reach and effectiveness.
• Use analytics tools to track content performance, user engagement, and consumption trends, providing actionable insights.
• Design and execute A/B tests on an ongoing basis to evaluate content effectiveness and inform publishing strategies.
• Collaborate with content creators, designers, and technical teams to align publishing processes with business objectives and user needs.
• Ensure all published content meets accessibility standards and complies with relevant regulations.
• Manage conflicting requirements and stakeholders when there are priority digital publishing tasks alongside other digital publishing tasks, sequencing priorities in accordance with business objectives and user needs.
• Ensure that the Content Team can act on relevant aspects of improvements that the digital publishing team have made.
  
  We're looking for an individual with:
• Experience using Sitecore content management system.
• Knowledge of metadata, tagging, and content organisation best practices.
• Familiarity and experience with A/B testing and optimisation techniques.
• Understanding of web accessibility standards and compliance.
• Understanding of search engine optimisation and web analytics tools.
• Experience in implementing new webpage features or webpages in an existing website without harming existing webpages or functionalities.
• Ability to respond resourcefully when initial solutions are not viable, demonstrating creativity and persistence in identifying and implementing effective alternatives.
• Good effective communication skills and ability to share thoughts and ideas through methods appropriate to the audience.
• Ability to adapt and respond effectively when embracing new opportunities, change and in navigating uncertainty.
• Ability to contribute effectively as part of a team and work towards achieving team goals and outcomes.
• A proactive approach to ownership, demonstrating accountability in completing tasks and achieving objectives, actively seeking to resolve problems and identify opportunities
• A commitment to customer service, placing customer satisfaction at the heart of our success to ensure we deliver against our shared goals.
• Ability to work collaboratively within an evolving industry, gaining stakeholder confidence through understanding their goals and motivations and demonstrating credibility as an expert.
• Ability to make timely, informed decisions taking account of the benefits and constraints involved.
  
  We value our people and offer a competitive benefits package, including:
• 30 days annual leave (plus bank holidays)
• Private medical and dental cover
• Flexible and hybrid working options
• Season ticket loan and travel subsidy
• Cycle to work scheme
• Volunteer leave
• Performance-related bonus
• Pension scheme
• Learning and development opportunities