Digital Performance & Web Content Manager (Latimer)

Are you a digital content specialist who loves using data, insight and creative thinking to improve online user journeys? Do you enjoy managing web platforms, optimising content for performance, and ensuring digital experiences truly work for residents and customers?, As one of two Digital Performance & Web Content Managers, you'll lead the day-to-day management of our Latimer websites. You'll make sure our housing schemes, digital services and information are accurate, accessible and aligned with Clarion's strategic priorities whilst supporting the Group and Housing Association websites as needed. You'll combine editorial expertise, robust writing skills, technical knowledge and performance insight to create trusted, effective digital communications for prospective buyers, homeowners, stakeholders and wider audiences. Working closely with sales and marketing teams and our Lead Digital Performance & Web Manager, you'll create, plan, shape and publish high-quality content that improves visibility, engagement and conversion. You will play a critical role in supporting Latimer's commercial objectives by ensuring our national property sales websites effectively drive enquiries, reservations, contain accurate plot information and lead-to-sale conversion across multiple developments. What you'll be doing

• Creating, managing and optimising digital content across our Latimer websites, ensuring all outputs meet accessibility, UX, usability and brand standards. This includes overseeing content and functionality for high-volume, commercially focused property-sales webpages, microsites and plot-listing environments.
• Creating, editing and publishing high-quality content in line with Clarion's style guidelines.
• Overseeing website functionality, usability and accessibility to maintain continuity and meet development standards.
• Supporting campaign delivery by publishing and optimising digital assets to maximise performance.
• You will work closely with Sales and Marketing teams to ensure digital journeys support scheme launches, seasonal campaigns, plot availability updates, incentive messaging and lead-generation activity
  
  Proven track record in creating and managing digital content and web platforms within complex organisations. Ideally this includes experience managing national property sales websites or new-homes digital platforms, with measurable impact on enquiries, conversion and commercial performance.
• Experience with sales-funnel data, lead-management workflows and integration with property-sales CRM systems is highly desirable.
• A strong understanding of the buyer journey for shared ownership and private sale homes, and the ability to optimise digital touchpoints to maximise conversion and commercial outcomes.
• Strong CMS experience and expertise in digital writing for SEO, UX and web optimisation.
• Experience using CRM systems and leveraging data, insight and automation.
• Strong editorial judgement, ability to manage stakeholders and content across multiple platforms and audiences.