Digital Paid Media Specialist

As Digital Paid Media Specialist, you will play a key role in the execution and optimisation of paid search and shopping campaigns across the UK and Europe. This is a hands-on, execution-focused role reporting to the Director of Paid Media, with the opportunity to contribute to strategy and scale campaigns at pace., Setting up, managing, and optimising paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Performance Max)
Supporting large-scale product advertising across a catalogue of millions of SKUs
Monitoring performance against key metrics such as revenue, ROAS, acquisition, and engagement
Analysing complex performance data to identify optimisation opportunities and provide actionable insights
Collaborating with internal teams (Analytics, Product, Creative and Sales) to align campaigns with inventory, pricing, and demand
Maintaining and optimising product feeds in line with Google Merchant Center best practices
Supporting agency and vendor relationships through data insights and performance reporting
Implementing new tools, automation, and workflows to improve efficiency and scalability
Ensuring compliance with GDPR and regional data privacy requirements
Keeping up to date with industry trends, competitor activity, and new paid media opportunities

Being proficient in paid media platforms and having a strong analytical mindset, you will bring your previous digital marketing experience to the role, meaning the in-depth training you receive from us will be bolstered by your own knowledge and experience. Furthermore, you will have:

Proven experience in digital marketing with hands-on expertise in Google Ads and Microsoft Ads
Proven experience managing e-commerce and Google Shopping campaigns
Proven experience managing international search campaigns
Strong analytical skills with the ability to interpret data and prioritise opportunities
Experience working with large budgets and complex campaign structures
Proficiency with Google Analytics and advanced spreadsheet skills (Excel, pivot tables)
Strong communication skills and the ability to collaborate cross-functionally

Desirable

Experience within electrical, automation, MRO, or parts-based industries
Experience using tools such as Google Merchant Center, SQL, or WhatConverts
Experience managing a high volume of SKUs (circa 100,000)
Bachelor's degree in marketing, Business, or a related field

As the world's leading provider of spare parts and repair solutions in industrial electronics, robotics, and automation, Radwell has been supporting our customers in maintaining their systems for more than 40 years. Thanks to our constantly growing stock of currently more than 35+ million parts globally, and decades of cooperation with well-known manufacturers, our customers benefit from comprehensive solutions and fast response times. With an international footprint, and headquarters in New Jersey, USA, our people work collaboratively across borders. To ensure we all thrive at Radwell, we constantly invest in our people and provide a safe, happy and rewarding workplace for each and every person.
Join Our Diverse Team
Radwell International is an equal-opportunity employer and welcomes applications from candidates of all backgrounds. We believe that a diverse workforce is essential to our success and invite individuals who share our commitment to diversity and inclusion to join us in our mission to deliver innovative solutions and exceptional service to our customers worldwide.
Inclusion is at the heart of everything we do at Radwell International. Come be a part of our diverse and dynamic team!

Digital Paid Media Specialist
Blackburn
Are you looking to advance your career in digital marketing? We are currently recruiting for a Digital Paid Media Specialist to make a real impact within our growing E-Commerce team. This is an exciting opportunity to work at scale, manage high-value campaigns, and contribute to ambitious growth plans across the UK and Europe.
The Opportunity
Radwell is committed to rewarding and investing in our people, and we believe this must be reflected in our salaries and benefits. As our Digital Paid Media Specialist, you can expect:

A starting salary of £40,000 per annum
Discretionary bonus of up to 10%, based on company performance
A hybrid and flexible working policy (after initial training)
Fully funded professional memberships
Enhanced annual leave
Private Health/Medical Insurance
Life Insurance/Death in Service Insurance
Access to our benefits portal with a wide range of offerings from high street to local discounts!
A company passionate about wellbeing: 24/7 free health & wellbeing support through Medicash app and helpline, free counselling sessions and access to trained Mental Health First Aiders.
Free tea and coffee
Free on-site parking
Celebration of National Engagement Days such as Employee Appreciation Day and a company passionate about supporting charitable and community work.