Digital Marketing Specialist

You will be responsible for developing, implementing, and monitoring marketing plans, while creating engaging and impactful marketing content for both campaigns and global initiatives. You will collaborate closely with key stakeholders to ensure alignment with the company's business objectives and will ensure that all marketing activities adhere to corporate standards and guidelines How you create impact

• Research assigned markets, understand SWOT analyses, target audiences, and relevant keywords, and develop customer segments to create best-in-class marketing tactics.
• Develop, execute, optimise, and analyse omni-channel marketing campaigns to successfully drive awareness and strengthen brand positioning through paid and organic channels.
• Create creative briefs for the Center of Excellence (CoE) for the development of content and marketing assets, including direct mailings, flyers, guides, web content, landing pages, advertisements, videos, and podcasts.
• Create paid media campaign briefs for external agencies, including the definition of goals, campaign journeys, target audiences, channels, and planned budgets.
• Drive the creation of marketing and sales collateral for global use.
• Plan and execute customer webinars and participation in selected exhibitions in close collaboration with local stakeholders and the CoE.
• Define relevant KPIs for all marketing activities and closely monitor and analyse performance in collaboration with the analytics team to support continuous optimisation and future improvements.
• Provide regular reports and analyses of campaign performance to relevant stakeholders and establish regular forums for discussing marketing developments.
  
  Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in designing and implementing omni-channel marketing campaigns focused on brand awareness and positioning.
• Experience in developing paid media and creative briefs for internal teams and external agencies.
• Knowledge of marketing planning, market research, audience segmentation, and KPI measurement.
• Ability to manage multiple projects and work effectively in a dynamic environment with changing priorities.
• Good communication and stakeholder management skills, with the ability to collaborate across different functions and levels of the organisation.
• Proactive problem-solving skills and the ability to work independently as well as part of a team.
• Fluent in English, both written and spoken; experience working in a marketing or advertising agency environment would be an advantage.
• We are seeking a permanent employee for this role and are not considering freelance or contract-based arrangements.
  
  At Kuehne+Nagel, a career in Marketing means creating inspiring campaigns and consistent brand strategies, but it's also something more. Thanks to your creative work, your colleagues have a strong base to continue conversations with customers across the globe. At Kuehne+Nagel, we all play a more important role than we might imagine., Logistics shapes everyday life - from the goods we consume to the healthcare we rely on. At Kuehne+Nagel, your work goes beyond logistics; it enables both ordinary and special moments in the lives of people around the world.
As a global leader with a strong heritage and a vision to move the world forward, we offer a safe, stable environment where your career can make a real difference.