Digital Marketing Officer

Are you an ambitious digital marketing professional looking for the next step in your career? Do you enjoy creating impactful marketing campaigns, managing digital channels, and delivering successful events?
We are looking for a talented Digital Marketing Officer to join our growing marketing team based in Dewsbury. This is an exciting opportunity to play a key role in supporting our global brands and business growth across international markets, working closely with our Marketing Manager and sales teams worldwide.
This role offers genuine career development opportunities within a successful and expanding business, where your ideas, creativity and marketing expertise will make a real impact.
What We Offer, As Digital Marketing Officer, you will be responsible for delivering engaging digital marketing campaigns and supporting regional events across Europe and the Americas. You'll manage CRM campaigns, social media channels, websites, digital advertising and marketing events, helping to drive brand awareness, customer engagement and sales growth.
Key Responsibilities
Digital Marketing & CRM

Create and deliver creative, integrated digital marketing campaigns
Manage CRM systems to execute targeted email campaigns and measure campaign effectiveness
Analyse campaign performance, engagement rates and ROI using digital dashboards and reporting tools
Work closely with the global sales team to identify leads and provide marketing support materials

Social Media

Plan, create and publish engaging content across LinkedIn and other digital channels
Produce and coordinate video, graphic and written content
Monitor and report on social media performance and audience engagement

Website Management

Create and maintain website content including news articles, case studies and blog posts
Use Google Analytics and other reporting tools to evaluate website performance and identify opportunities for improvement

Digital Advertising

Plan, execute and optimise digital advertising campaigns, including LinkedIn and Google Ads
Monitor campaign performance and maximise return on investment
Provide recommendations and insights to improve future campaign results

Marketing Resources

Coordinate the production of business cards and other branded materials
Support the development and maintenance of marketing collateral and promotional resources

Events & Exhibitions

Plan and coordinate exhibitions, trade shows, marketing events and internal campaigns across Europe and the Americas
Manage event budgets, timelines and logistics
Collaborate with stakeholders across the business to deliver successful events
Develop promotional materials and digital assets to support event objectives
Evaluate event success through attendance, lead generation and feedback analysis

To be successful in this role, you will be an organised, proactive and creative marketing professional with strong digital marketing experience and excellent communication skills.

Minimum 3 years' experience in a digital marketing role
Degree and/or professional marketing qualification, or equivalent relevant experience
Experience delivering digital campaigns across multiple channels
Strong written and verbal communication skills with excellent attention to detail
Ability to analyse campaign data and provide meaningful insights
Confident working with internal and external stakeholders
Strong IT skills and the ability to quickly learn new systems
Experience using CRM systems
Experience managing social media platforms and websites
Knowledge of Google Analytics and digital advertising platforms

If you're looking for a varied and rewarding marketing role where you can develop your career and contribute to the success of a growing international business, we'd love to hear from you.

Competitive salary of £30,000 - £32,000
Discretionary annual bonus
On-site parking
Career development and progression opportunities
Opportunity to work within a growing international organisation
Early finish every Friday
Supportive and collaborative working environment
Company pension, matched up to 6%