Digital Marketing Manager

As Digital Marketing Manager, you will own Giggling Squid's entire digital ecosystem and performance marketing output. From the website and CRM to SEO, paid search and social, you are the person who makes sure we show up brilliantly online and that every digital touchpoint converts. This is a broad, hands-on role at the centre of the marketing team. You will work closely with the Head of Marketing and have genuine scope to shape how Giggling Squid grows digitally.,

• Own and develop the Giggling Squid website, ensuring it is always accurate, on-brand, and optimised for conversion.
• Lead SEO strategy across the estate, driving organic visibility for all 52 restaurant locations.
• Manage and optimise the online booking system, ensuring a seamless guest journey from discovery to reservation.
• Manage Google Business listings and reviews across the estate, maintaining accuracy and responding to guest feedback.
???? Performance Marketing
• Own and manage paid search and social campaigns, driving covers and delivery orders.
• Own the performance marketing budget, reporting weekly on spend, efficiency, and return.
???? CRM and Data
• Own Giggling Squid's CRM platform (Bloomreach), managing the customer database, segmentation, and email marketing programme.
• Build and optimise automated customer journeys: welcome sequences, re-engagement, post-visit, and birthday campaigns, including hands-on email build and deployment.
• Track and report on key digital metrics across all channels, translating data into clear commercial recommendations for the Head of Marketing.
• Confident using Google Analytics 4 (GA4) to track and report on digital performance across the estate.
  
  You will have solid experience in a digital marketing role, ideally within hospitality, retail, or a consumer-facing brand. We are looking for someone who brings:
???? Experience with CRM platforms, ideally Bloomreach or a comparable tool. ???? Strong paid search and social skills with a track record of managing budgets and delivering return. ???? Solid SEO knowledge and experience managing local search for a multi-site business. ???? Analytically strong. Comfortable in data, able to pull insight and make clear recommendations. ???? Organised, hands-on, and equally comfortable setting strategy and executing it.

Giggling Squid is one of the UK's most loved Thai eating houses. Founded by Andy and Pranee Laurillard, in what started as a tiny fisherman's cottage (now our Brighton restaurant), has grown to become the nation's largest Thai restaurant group, with 52 restaurants across the country. Built on bold, authentic Thai food, warm hospitality, and a dining experience that feels genuinely different. We're at an exciting chapter in our journey. A brand with serious ambitions and a digital presence that needs to match. If you want to work somewhere with big energy, exceptional food, and room to make your mark, you're in the right place


• Competitive salary
• 25 days holiday
• Company pension
• Our Office is based in Paddington, London (3-4 days in office)
• 50% off food at Giggling Squid restaurants
• Long Service Awards - because loyalty should be celebrated
• Trips to Thailand - immerse yourself in the culture that inspires us