Digital Marketing Executive

We're looking for a commercially minded Digital Marketing Executive to join our eCommerce team at an exciting time for the business. Working closely with the Digital Marketing Manager, you'll play an important role in driving performance across digital channels, supporting customer growth, and delivering trading activity across the website.
This is a hands-on role in a fast-paced retail environment, ideal for someone who is highly organised, commercially minded, and eager to develop their career in digital marketing.
What you'll be doing:
Channel management & optimisation

Support the day-to-day management of Paid Social, Paid Search, SEO and Affiliate channels
Work closely with agency partners and third-party platforms to optimise performance
Manage and optimise the affiliate programme, including monthly validations
Support the optimisation of the product feed to improve performance across channels
Maintain and grow organic search visibility, working with SEO partners

Performance & reporting

Own weekly reporting on key KPIs including spend, demand, ROAS, new customers and CPA
Use Excel (including pivot tables) to analyse performance and identify trends and opportunities
Monitor channel performance and proactively suggest optimisations
Track competitor activity and report on digital marketing trends

Testing & growth

Support the planning and execution of a test-and-learn roadmap across channels
Identify new opportunities to drive performance and scale activity
Work with partners to implement and evaluate tests, sharing learnings with the wider team

Cross-team collaboration

Work closely with different teams across the business such as Marketing and Customer & Data Insights team to deliver against trading and customer targets
Brief in creative assets and copy, ensuring alignment with brand tone of voice
Support website content builds to ensure campaigns and trading activity are executed effectively

Operations & execution

Manage relationships with third-party partners (e.g. feed providers, affiliate network)
Ensure campaigns are delivered accurately and on time, with strong attention to detail
Support ad-hoc projects across the eCommerce team as required

Experience in digital marketing, ideally within fashion retail
Familiarity with platforms such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads and Google Search Console
Understanding of SEO fundamentals
Analytical skills with confidence using Excel (including pivot tables)
Experience working with agencies or external partners is a plus

Ways of working

Highly organised with strong attention to detail
Able to manage multiple priorities and meet deadlines in a fast-paced environment
Proactive and able to take ownership, with the confidence to work independently as you grow in the role
Strong communication skills and ability to build relationships across teams and partners
Curious mindset with a passion for testing, learning and continuous improvement

Mindset

Commercially minded, with an interest in driving performance and growth
Passionate about digital marketing and eCommerce, particularly within the retail industry

White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women's and men's clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.
Our people are at the heart of our brand, constantly moving and driving us forward. We're sociable, talented and like minded and we're not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels., As a Digital Marketing at White Stuff you will be entitled to an array of great benefits, some of which include

Quarterly/Annual bonus opportunity
Up to 25 days holiday per annum, plus bank holidays
2 extra (paid!) days off per year to volunteer in the local community
50% discount
Subsidised BUPA Dental Insurance
Healthcare cash plan and Life Assurance
Interest free season ticket loan
Pension Contribution

We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.
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