Digital Marketing Apprenticeship

Introduction

Ambitious for a global reach, servicing clients and brands across the UK and beyond, is ever expanding. Looking ahead, we're laying foundational plans for a state of the art production studio along the south coast, bringing talented individuals and high spending productions to the regions with a primary focus on wellbeing and quality of life.

About the Employer

Our client is your one stop online shop for pick ‘n’ mix sweets, retro sweets, American candy and all of your favourite traditional sweets

What You'll Do

What you'll do at work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

You will also play an important role in helping shape our public identity as our client continues its transition into a broader production company working across commercials, television and feature films.

Key Responsibilities

AI Marketing & Business Growth

• Research and explore emerging AI tools that can improve marketing, business development and creative workflows
• Use AI to support audience research, market analysis and competitor insights
• Help develop intelligent marketing campaigns across multiple platforms
• Assist with AI-powered prospect research and personalised client outreach
• Explore marketing automation opportunities that improve efficiency across the business
• Analyse campaign performance and identify opportunities for continual improvement
• Support lead generation and business development initiatives through intelligent use of AI

Brand & Content

• Manage the employer’s digital presence across LinkedIn, Instagram and other relevant platforms
• Plan, schedule and coordinate social media campaigns
• Write engaging copy using both traditional writing skills and AI-assisted workflows
• Create or coordinate digital marketing assets including graphics, photography and short-form video
• Maintain a consistent tone of voice across all communications
• Assist with website updates, SEO improvements and content optimisation
• Support the creation of newsletters, case studies and marketing collateral

Company Development

• Support the ongoing the employers rebrand across website, social media and marketing materials
• Help develop and maintain brand guidelines
• Work closely with senior team members to develop marketing strategies that support long-term business growth
• Contribute fresh ideas that help shape the future direction of the company
• Take ownership of marketing projects and confidently manage your own workload

Production Support

• Join productions where appropriate to capture behind-the-scenes content
• Work alongside production teams to identify marketing opportunities during shoots
• Assist with creating award submissions, project write-ups and portfolio content
• Help communicate the creative process behind our work through engaging storytelling

Training Outcome

• Upon successful completion of the apprenticeship, the right candidate could progress to be offered a full-time position
• The marketing role may be a gateway to further career opportunities
• Progressions with higher-level apprenticeships are also available

Skills Required

• Communication skills
• Organisation skills
• Presentation skills
• Creative
• Photography Skills
• Videography skills
• Canva/Adobe skills
• Experience using CRM systems
• Understanding of SEO
• Experience using AI platforms

Course Information

Course: Multi-channel marketer (level 3)

Level: 3

Route: Sales, marketing and procurement

Apprenticeship Level: Advanced

Working Arrangements

Working Week: Monday- Friday, between 9.00am- 5.00pm (breaks to be confirmed). 37.5 hours a week

Expected Duration: 1 Year 6 Months

Training Provider: INVOLVE SELECTION LIMITED