Digital Marketing Apprentice

Introduction

An apprenticeship for someone who’s passionate about digital marketing. Working alongside our Marketing Communications Manager to help plan, create and deliver campaigns across our social media channels, email platform and website helping us raise awareness, grow our supporter base and generate vital fundraising income.

About the Employer

• Rotherham Hospice is a charity dedicated to the people of Rotherham, offering specialist palliative and end of life care to our community since 1996.
• We provide comprehensive, compassionate care through two primary patient services:
  24-hour, 14-bed Inpatient Service
  24-hour Hospice at Home Service
• Additionally, we offer wider support to patients and their families
  through:
  Complementary therapies & hairdressing
  Counselling and Bereavement Support for adults, children and
  teenagers
  Day services with individual and group sessions
  Family memory events
  Occupation therapy and physiotherapy
  Social work
  Spiritual care
  Tailored experiences for patients and loved ones

What You'll Do

• Promoting a charity walk to hundreds of participants
• Writing copy for a fundraising email that lands in thousands of inboxes
• Creating content for Facebook, Instagram, LinkedIn, TikTok and X that could tell the story of our hospice or just what new items are on our café menu
• Helping us grow our online presence through SEO and paid social
• Analysing campaign data and translating it into clear, useful insight
• Supporting the launch of events, appeals and community fundraising challenges
• Producing marketing materials that work across digital and printed formats
• Support the management and development of our website, keeping content accurate and up to date
• Help ensure all marketing output — across every channel — is consistent with our brand voice, visual identity and values

Training Outcome

This is a development role, offering the opportunity to gain practical experience within a busy and varied marketing and communications function while working towards a recognised apprenticeship qualification. The role will support learning and progression, with guidance and mentoring provided throughout.

Skills Required

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Team working
• Creative
• Initiative
• Digital skills

Qualifications

• Essential - GCSE - English - 4
• Essential - GCSE - Maths - 4

Course Information

Course: Multi-channel marketer (level 3)

Level: 3

Route: Sales, marketing and procurement

Apprenticeship Level: Advanced

Working Arrangements

Working Week: Monday to Friday, may be required to work occasional weekends.

Expected Duration: 1 Year 8 Months

Training Provider: WHYY? CHANGE LIMITED