Digital Growth Manager

We're looking for a commercially minded, hands-on Digital Growth Manager to own acquisition, conversion, and retention across our digital channels and membership funnel. This is a newly created position and a genuine opportunity to build something - you'll have real ownership and direct impact on revenue. You'll take a full-funnel view of the member lifecycle - acquisition, activation, retention, referral and revenue - running a continuous programme of experiments to find and scale what works. You'll act as the internal conductor for all growth activity: managing our agency partner, briefing our content team, and holding the wider team to account against a shared testing roadmap. You'll have the opportunity to pitch exciting partnership opportunities and develop new ways for us to grow our community, from London to the rest of the UK. What you'll do Growth strategy & experimentation

• Own the full-funnel growth strategy, setting priorities against a shared roadmap
• Run a structured, always-on testing programme - hypothesis-led A/B and multivariate experiments across landing pages, email, checkout and the membership funnel
• Identify and prioritise growth opportunities, balancing quick wins with longer-term structural improvements
Acquisition & paid performance
• Manage our agency partner across paid social and paid search, briefing campaigns, reviewing performance, and optimising spend efficiency across a monthly budget
• Build and maintain the digital growth calendar across paid, organic, email and event-based activity
CRM, lifecycle & retention
• Manage the CRM alongside our agency partner: segmentation, automated lifecycle flows, list hygiene, and performance reporting
• Lead all email marketing: campaign planning, copywriting briefs, A/B testing, and deliverability management
• Drive membership growth and retention - owning the acquisition funnel from first touch through to renewal, and designing referral and reactivation mechanics
Team coordination
• Coordinate our content team with clear briefs, a shared calendar, and consistent brand output
• Set the strategy and hold the wider team - agency, content, and internal stakeholders - to account against agreed growth targets
  
  Essential:
• 3-5 years of growth or digital marketing experience, with demonstrable ownership of full-funnel performance (not just channel execution)
• A track record of running structured experimentation - designing tests, interpreting results, and scaling what works
• Hands-on experience with a major CRM/ESP platform (Klaviyo, HubSpot, Dotdigital or similar) and web/product analytics tools (GA4 or similar)
• Experience working closely with agencies and partnerships
• Strong analytical capability - comfortable with attribution modelling, cohort analysis, and building your own reports
• Excellent written communication skills - able to brief, edit, and where needed, write
• A track record of managing budgets and being accountable for commercial outcomes
• Highly organised, self-directed, and comfortable in a fast-moving SME environment
Desirable:
• Background in retail, fashion, luxury, or events-led brands
• Experience working with loyalty, tiered membership, or subscription programmes
• Working knowledge of SEO, CRO tooling (e.g. Hotjar, VWO, Optimizely)
  
  A senior, autonomous role with real ownership from day one
• Direct access to leadership and a short decision-making chain
• The opportunity to build and shape a marketing function, not just maintain it
• Competitive salary
• Hybrid working - London-based with flexibility
• Staff access to exclusive sample sale events