Digital Director

PHD EMEA is seeking an experienced Digital Director to work within the central client team for a major global automotive brand. This role is ideal for someone who has excelled within Paid Search and Social in an agency environment and is ready to transition into a more consultative, strategy-led role with global impact. The Digital Director is part of the central team who will work across 10+ markets with a focus primarily on search and social strategy leadership, media partnerships, market advancement and local market governance. This is a unique opportunity to be seen as a trusted advisor for our markets and influence international approaches. This role is the primary lead across these two channels, delivering global strategic guidance and governance to drive consistent local market performance. Continuing to advance Paid Search while also providing strong leadership in Social, steering the channel roadmap and giving global clients clear direction on strategy, innovation, and thought leadership. The Digital Director will also be responsible for sharing channel/platform insights and opportunities with our global client team and their creative agency to shape global campaign strategies, including detailed asset and activation recommendations. Responsibilities and opportunities for this role would include:

• Creating an innovative and data-driven roadmap for both Paid Search & Social for this leading auto client's central Digital team.
• Client Leadership, including leading senior client discussions and providing strategic direction in both face-to-face and remote settings.
• Managing relationships with key partners like Google, Meta and Pinterest with the scale of the client allowing a direct impact on product development and creating customised solutions for your client.
• You will have a global impact on the client's business and ability to generate revenue, especially as the industry begins to explore eCommerce.
• Maintaining a strong understanding of media tech stacks and various 3^rd party tools and platforms.
• Keeping up to date with the latest product innovations from key media partners which will impact the after sales segment of the automotive category.
• You will be part of a Digital team based in London working on this client, packed full of other smart, nice people, working across other areas of this leading automotive company.
This role is heavy on client contact, so it is ideal for strong communicators with a genuine interest in how businesses work, as your opinion will be taken very seriously.


• Strong experience in both Paid Search & Social in a digital agency setting.
• Strong foundation in PPC and Paid Social platform management, with the ability to translate technical capability into strategic direction.
• Priority will be given to those with global business experience, understanding the nuances in terms of cultural differences, varying digital landscapes and scalability within global teams.
• Be a proactive self-starter, clear communicator and strong presenter.
• Have an adaptive style in being able to communicate often technical ideas in simple terms to people less familiar with the topic.
• Have strong organisational skills, being able to manage multiple projects at once autonomously.
• Ability to manage challenges of various clients and market interests in a culturally sensitive manner.
• Previous automotive experience is desirable but not required.
• Previous programmatic advertising experience is desirable but not required.
• Language skills:
+ Required: English + Highly desirable: German + Desirable: Other western European languages

PHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors. Over the many years that have followed, we have continued to build on this defining ethic - with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation. Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth - using the extending canvas of data and technology. https://www.phdmedia.com/ Flexible Working At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 - 17:30, but we offer the ability to flex around core hours of 10:30 - 16:30 to give our people flexibility on how they manage their working day, whether that's in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30. We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.