Digital Content Officer

At University College Birmingham, we transform lives through career-focused education, outstanding student experiences and sector-leading financial support. As we continue to grow, we're looking for a Digital Content Officer with a strong focus on copywriting to help shape how we communicate with prospective students online.
This is a writer-first role, ideal for someone who is passionate about crafting clear, engaging and persuasive content. You will create high-quality copy across our website, campaigns and digital channels, ensuring every word supports student recruitment and enhances the user experience. You'll turn complex information into compelling, easy-to-understand content, balancing creativity with clarity and storytelling with SEO/GEO best practice.
Working closely with our Senior Copywriter and Website Manager, you will help deliver a consistent, high-performing digital voice that reflects the energy, ambition and diversity of our community.
You will support:
Copywriting and content creation
Produce engaging, user-focused copy across web pages, campaigns and marketing channels, with a strong emphasis on clarity, tone of voice and conversion.
Editing and content quality
Edit and proofread content to a high standard, ensuring accuracy, consistency and accessibility across all digital outputs.
Website content & publishing
Support the creation and maintenance of website content through the CMS, ensuring pages are optimised for SEO, GEO, user experience and accessibility.
Content optimisation
Use insights and performance data to refine copy, improve engagement and support conversion through activities such as page optimisation and A/B testing.
Storytelling and content development
Identify and develop student and alumni stories, testimonials and news content that bring the student journey to life through strong, authentic writing.
If you're a creative copywriter and storyteller, this is your opportunity to make a real difference in how students discover, understand and connect with the University College Birmingham.

Candidates with experience of: Digital Content Officer, Digital Content Executive, Content Officer, Content Executive, Website Content Officer, Web Content Editor, Digital Copywriter, Website Copywriter, Content Writer, SEO Copywriter, Digital Communications Officer, Content Marketing Executive, Digital Marketing Executive, Web Content Specialist, and Content & Communications Officer, will also be considered for this role.

+ Generous allocation of annual leave
o 29 days' paid leave per year (pro-rata)
o 12 Bank Holidays & Concessionary Days (pro-rata)
+ Excellent Local Government/Teachers' Pension Scheme
o Employer Contributions
# LGPS - 20.9%
+ Subsidised private healthcare provided by Aviva including a Digital GP Service.
+ Employee Assistance Programme inclusive of counselling services, financial wellbeing support and bereavement support
+ Annual health MOTs with our Registered Nurse
+ Excellent staff development opportunities including professional qualification sponsorship
+ A variety of salary sacrifice schemes including technology and cycle.
+ Heavily-subsidised on-site car parking in central Birmingham
+ Hybrid working opportunities
+ Free on-site gym membership