This role offers the opportunity to plan, create & deliver a variety of communications, leading on design and digital deliverables across internal & external channels for Glass Door Homeless Charity. The Digital Communication Officer works in the Communications team, reporting to the Head of Communications & Fundraising and manage Glass Door design, web & socials. Through this role, we will deliver a robust plan of impactful and on-brand content, raising the profile of our work and ensuring we are known amongst existing and new audiences in London Job Spec Editorial & Design

• Ability to produce fresh, emotive and informative content across print & digital platforms - including profiles of guests, news stories, blogs and speeches
• Lead on design and delivery across the organisation - digital & print: including posters, informative leaflets, presentations, graphics and images for social media, newsletters and website as needed
• Work collaboratively across the organisation to solicit content from other members of staff, including caseworkers, operations and fundraising colleagues to support Communications' strategic aims
• Support the design of campaigns, appeals & events - working alongside the Head of Comms & Fundraising, and key members of the fundraising team to bring alive the vision of the campaign.
• Co-lead on our work with content producers (photographers, videographers, designers, etc), ensuring content meets Glass Door's standards and is signed off by appropriate staff members
• Maintain Sharepoint for digital content - including photos, social images, video and written content
• Provide quality-control support (eg proof-reading and editing) on all materials outside of the Comms team and externally, ensuring all content, imagery and branding are consistent with house style and on brand
• Create & deliver video content to support the digital strategy and on an ad-hoc basis
Digital
• Manage and maintain all social media accounts in-line with Glass Door's social media guidelines, focusing on building awareness, driving traffic and increasing engagement
• Manage and update Glass Door's website in-line with the digital strategy and content planner
• Co-develop & oversee a digital content calendar
• Co-manage delivery of multiple/congruent campaigns, appeals and events to engage existing and attract new supporters, often working alongside key members of other teams including fundraising, operations and advocacy teams.
• Support with digital marketing, working closely and collaboratively with the Marketing Officer, Head of Comms & Fundraising Team to plan, track and successfully deliver paid and organic digital journeys.
• Monitor social media and advise key staff on any issues arising that could jeopardise the reputation of the charity, ensuring all Crisis Comms is managed in line with Crisis Comms Policy
• Support the development and delivery of bi-monthly internal e-newsletters.
Monitor impact
• Work closely and collaboratively with the Marketing Officer to ensure all conversions of paid promotion are tracked effectively and efficiently
• Support the monitoring and tracking of website usage
• Support the evaluation of social media and online reach, create monthly reports, and assist with evaluating the effectiveness of campaigns and appeals
• Support the monitoring and tracking Google ads and analytics
• Support the vision and production of a new website, ensuring it is on brand and meets our content and communication needs
• Monitor, assess and report to relevant teams of our content performance to ensure our channels are hives of activity and relevant to our audiences.
• Monitor and follow trends within digital and innovation to improve the organisation's digital presence and activities
Strategy
• Co-lead on the planning and delivery of the Glass Door Communications Strategy - specifically on the digital and content plans
• Support the delivery of Fundraising key deliverables - specifically on the digital content, stories and campaign key deliverables
• Co-manage the Comms Team's and cross org deliverables via project management platform monday(dot)com
Events
• Support co-ordination of events, by designing and delivering print and digital materials, online support to fundraisers, and representing the charity as needed in-person and online.
Other
• Attend and participate in relevant team meetings, and other ad hoc meetings when necessary.
• Undertake other ad hoc tasks as directed, such as assistance on Glass Door events and occasional administrative support to the CEO.
• Carry out the functions of the post with proper regard to Glass Door's Equal Opportunities Policy., Please note we're not responsible for the content of job ads, as they're posted by the recruiter. We'll aim to resolve the reported issue and we'll use your feedback to improve the quality of our ads.