Designer - Growth & Commercial

This isn't a "make it look nice" design job. It's a, Designer - Growth & Commercial, you'll sit within the Brand team (reporting to the Brand Creative Lead) with a dotted line into our Chief Growth Officer - designing the creative that fuels loyalty, drives delivery growth, sharpens the menu, powers paid social, and gets people through the door (or onto the app). You understand that great design isn't just beautiful - it converts, retains, and sells. If you thrive at pace, love a fast-moving trading environment, and get a kick out of watching your creative shift the numbers, this is your seat at the table. What You'll Be Doing Commercial & Growth Creative

• Design for acquisition, retention, frequency and spend - loyalty comms, LSM marketing, occasion campaigns, delivery promos, CRM, POS and kiosk journeys
• Turn commercial briefs into visual design that drives real action across digital and physical touchpoints
Paid Media & Performance
• Build and optimise paid social creative across Meta, TikTok, display and more
• Produce multiple variants for testing and iterate fast based on live performance data, working hand-in-hand with Growth and our media agency
Menu, Delivery & Ordering
• Own customer-facing menu assets across delivery platforms, in-store and (soon) kiosk
• Shape product hierarchy and merchandising to boost upsell, discovery and basket size
Delivery & Workflow
• Juggle high volumes of work across multiple live campaigns without dropping the ball
• Keep things on-brand, on-time and beautifully crafted - every time
Brand Craft
• Champion Wingstop's identity while pushing for performance - because brand and conversion aren't opposites
• Help build templates and asset systems that make the whole team faster
Collaboration
• Work closely with Growth, CRM, Digital, Operations and Brand to keep creative sharp, fast and effective
  
  5+ years in graphic design, commercial/growth design or performance creative
• A genuine passion for food (this one's non-negotiable)
• A portfolio that proves you can design for
performance - not just pretty brand campaigns
• Comfort designing across paid social, CRM, digital and retail
• A digital-first mindset and sharp instinct for customer behaviour
• The organisational chops to handle multiple priorities at pace
• Strong Adobe Creative Suite and Figma skills
Nice-to-haves
• QSR, food & beverage, hospitality or fast-paced retail experience
• Loyalty, CRM or digital ordering journey design experience
• Kiosk, web app or customer journey design chops
• Motion, animation or light video editing skills
  
  Enhanced company sick pay (2 weeks full pay) 12 Month Rolling
• Pension Contributions (3% Employer)
• Enhanced Family Friendly leave
• Private Healthcare - Sole Cover
• Travel: 45p per mileage allowance
• Company Laptop & Phone
• Bonus Base of 15% with Stretch Opportunity!
• LTIP from Year 3 of Employment
• 20-50% Employee discount when dining with Friends & Family
• Access to our Benefits platform - Lifestyle savings, Recognition & Well-being EAP
A Note on AI We know AI is a handy tool, and plenty of candidates use it - that's fine. But we want you, not an AI-flavoured version of you. Applications or interview tasks that lean heavily on AI won't give us a true read on who you are. Bring your real voice, your real experience - that's who we're excited to meet.