Demand Generation Marketing Manager

POLARIS is looking for a Demand Generation Manager to build and operationalise a scalable, data-driven lead generation engine. Our ICPs, positioning, and core propositions are already defined. We want to expand our operation to run campaigns targeting ICPs in the UK, Europe and US.
Your role is to turn that strategy into a functioning system that consistently generates qualified opportunities through structured workflows, automation, and performance optimisation. This is a build-and-run role, requiring someone who can design infrastructure, implement it end-to-end, and continuously improve it using data.
This role is Systems-first, Execution-heavy, and Revenue-focused. This role is not Brand marketing or a Content-only role or a Passive campaign execution. We want someone who has been building revenue systems using a connected-up tech stack that keeps sales reps busy and revenue generating.

Demand Generation Manager - Core Objectives:Build a repeatable, scalable demand generation system using leading tech tools including hubspot, clay, linkedinDevelop scalable playbooks aligned to ICPs fBuild an always on paid strategy platformsGenerate consistent flow of qualified, sales-ready opportunitiesCreate clear visibility of performance across the funnelContinuously optimise system efficiency through dataBuild outreach systems (email, ABM)Create campaign workflows and sequencingAnalyse and report on performance using google analytics, hubspot and other tracking toolsDemand Generation Manager - Experience Required:Min 2 years in a demand generation, growth, or RevOps in a b2b businessProven experience building lead generation systemsExperience running in paid campaigns using a variety of campaign strategies to drive data capture and lead generationStrong user of Google Analytics and other dashboards to interrogate and report on marketing metrics and performanceSystems and tools
experience including Hubspot, Clay, Instantly, Lead ForensicsAutomation and workflow buildingHighly analytical and data driven mindset reporting on numbers with advanced excel skillsAbility to interpret and act on funnel metricsDemand Generation Manager - Package£40,000 - £45,000 + performance bonus25 days holiday increasing each year to a maximum of 30 Birthday Off.Loyalty holidays complete 2 or more years of service at POLARIS and accrue 1 day extra per anniversary (up to 6 days).Christmas and New Year staggered hoursCompany events and social every month and quarterInclusion in annual profit share.A collaborative and supportive team environment.Opportunities for professional development and career growth.Flexible working arrangements (hybrid office/remote model).Company PensionApplication Requirements:Examples of systems builtEvidence of pipeline/revenue impact in numbersTech stack experienceTPBN1_UKTJ

POLARIS is an award winning SEO & AI search agency specialising in SEO campaigns and consultancy, guiding organisations to increase their market share, online. Based in London, we work with global businesses such as Dune London, Sodexo, Thomson Reuters, and Mars, delivering expert SEO strategies that drive measurable results.