Demand Generation Account Manager
IPG Mediabrands, City of Westminster
Demand Generation Account Manager
Salary not available. View on company website.
IPG Mediabrands, City of Westminster
- Full time
- Permanent
- Onsite working
Posted 2 weeks ago, 16 Jun | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: 634f81c49337481e816f3b59ede953bf
Full Job Description
As an Account Manager you will be a primary point of contact for our clients, responsible for developing and implementing marketing strategies as well as providing leadership and effective project management principles. You will manage client relationships and ensure successful campaign execution across a number of clients in line with key KPIs and SLAs., Help plan, execute, optimise and manage ABM / Lead Gen or ECRM campaigns by using data and insights to craft strategy and to align stakeholders.
- Regular client and external supplier interaction and relationship building
- Prepare campaign level reporting, document and present learnings, findings and insights
- Collaborate with your colleagues across Technical, CRM and Design craft streams to ensure cohesion
- Ensure campaigns are executed according to the brief and in a timely manner
- Working closely with and mentor junior team members to share knowledge and allow delegation of certain tasks
This is a great role for you if you enjoy working in a fast-paced environment, getting involved in multiple projects, with multiple stakeholders and are obsessed with efficiency., We are looking for a Demand Generation Expert who has a track record of creating, delivering, and leading impactful ABM, Lead Gen or ECRM programs to profile, driving awareness to build solid relationships and create qualified pipelines for clients. This is a senior position and will require an individual who is able to understand and drive strategy for high profile brands across B2B and B2C., Proven experience of digital marketing in a B2B/B2C environment - Channel experience within
- Paid Social: LinkedIn, Facebook
- Email Marketing & Content syndication
- Proven experience managing ABM / lead gen programs using marketing automation/CRM and attribution platforms like Marketo and Salesforce, among others
- Demonstrated track record in creating & managing high impact, results-driven, multi-channel ABM / lead gen campaigns by using data and insights to craft strategy and align stakeholders
- Exceptional ability to work cross-functionally and build deep relationships with core stakeholders and team members
- Experience building and launching sales tools like ROI calculators, sales playbooks, messaging docs, customer case studies, etc.
- Excellent verbal and written communication, effective time and project management skills, meticulous attention to detail with the ability to troubleshoot & problem solve, a people-first attitude, and a positive can-do mindset
- Understanding of industry leading ABM / LEAD GEN processes and capabilities
- Driven by brilliant execution and proven track record of implementing best in class marketing.
- Metric first focussed approach to campaign development Soft Skills
- Ability to partner and influence stakeholders from all levels across the business
- Curious, ambitious, and able to manage multiple tasks simultaneously
- Technical Skills
- Tech and data savvy: knowledge of CRM tools and digital channels
- Experience working with marketing automation tools (ideally Eloqua, Hive9, Tableau and Salesforce) to execute, measure and optimise integrated demand generation campaigns
- Strong analytical mindset demonstrating successful marketing results and experience of measuring marketing attribution
- Industry knowledge
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com - Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Flexi-leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
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