Cross Category Sell-Out Specialist - North UK (12 months maternity cover)

The Cross-Category Sell-Out Specialist is responsible for driving in-store performance and patient-level value across Tier 1 (Gold) and Tier 2 (Silver) practices., 1. Drive Sell-Out Performance in Tier 1 & Tier 2 Practices

• Partner with Strategic Partnership Managers to deliver measurable sell-out growth within key accounts
• Increase conversion rates, average order value, and premium product uptake
• Identify in-store performance gaps and implement targeted improvement plans
• Support practices in maximising the value of every patient interaction
2. Lead Lens Personalisation Strategy
• Champion the lens personalisation agenda across key practices
• Drive adoption and effective use of personalised lens solutions (e.g. Varilux, advanced measurements)
• Support teams in confidently recommending premium solutions tailored to patient needs
• Embed best practice approaches to personalised dispensing
3. Deliver Visioffice & Digital Dispensing Excellence
• Lead training and adoption of Visioffice and digital measurement tools
• Ensure practices are fully utilising technology to enhance patient experience and outcomes
• Improve consistency, accuracy, and confidence in digital dispensing
• Act as the go-to expert for digital dispensing solutions within the region
4. Activate Commercial Programmes In-Store
• Bring key initiatives (e.g. Power of 3, Take 2, Complete Pair) to life at the point of sale
• Train and coach practice teams on how to position and sell these programmes effectively
• Ensure consistent execution of campaigns, messaging, and patient journeys
• Drive behavioural change that leads to sustained commercial uplift
5. Coach & Develop Practice Teams
• Deliver engaging, impactful training to dispensing teams
• Build capability in value-based selling, premium conversations, and patient engagement
• Provide ongoing coaching, feedback, and support to embed new behaviours
• Tailor training approaches based on practice needs and opportunities
6. Analyse Performance & Drive Continuous Improvement
• Use data and insight to identify opportunities for growth within practices
• Track the impact of training and interventions on sell-out performance
• Adjust strategies based on performance outcomes and feedback
• Share best practice across accounts and the wider team
7. Collaborate Across Categories
• Work cross-functionally with frames, lenses, and instruments teams to deliver a joined-up in-store experience
• Align with Strategic Partnership Managers on priorities, plans, and execution
• Ensure consistency of messaging and approach across all categories
  
  Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what's possible., Strong experience in optical dispensing, practice development, or retail training
• Deep understanding of lens technologies, personalisation, and patient journeys
• Proven ability to influence and change behaviours in a customer-facing environment
• Confident trainer and coach with strong presentation skills
• Commercially aware, with the ability to link training to business outcomes
• Experience with digital dispensing tools (e.g. Visioffice) preferred
  
  Birmingham, GB
If you've worn a pair of glasses, we've already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms. Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.