CRM Specialist

Reporting to the CRM & Loyalty Manager, this role plays a key part in delivering Pandora's customer engagement strategy across the UK & Ireland. The CRM Specialist will drive performance across email and SMS channels, using customer insight, personalisation and automation to maximise customer value, engagement and retention. This role sits in the CRM & Loyalty team, but the successful candidate will work with all commercial departments including eCommerce, Retail & Marketing to ensure opportunities are maximised across the entire customer journey.,

• Assist the CRM & Loyalty Manager with all areas of the CRM strategy for the UK and Ireland using Email & SMS to support key priorities including LFL growth, brand elevation, and our loyalty programme.
• Build strong relationships with stakeholders across E-commerce, Retail, Marketing, Merchandising and Global teams to ensure a coordinated customer experience.
• Plan Email and SMS campaigns in alignment with Trading & Marketing calendars, subject to approval by the CRM & Loyalty Manager.
• Provide first stage approval of newsletter campaigns, providing feedback and to the CRM Coordinator to ensure all campaigns adhere to best practice & test learnings.
• Be the first point of contact for Global Lifecyle team; collaborate on test plans to optimise triggered and automated lifecycle campaigns.
• Own all Email & SMS reporting and provide ongoing insight to inform channel strategy.
• Develop and execute an optimisation roadmap to continuously improve performance through segmentation, personalisation, dynamic content, testing and automation.
• Plan activity to increase number of buying customers using tactics to convert new subscribers, maintain active customers, and re-engage lapsed customers.
• Analyse customer behaviour, engagement, and churn trends to develop segmentation strategies that deliver more targeted and personalised communications.
• Partner with CDP team and internal stakeholders to deliver AI-driven optimisation initiatives and automation enhancements.
• Align with wider marketing & ecommerce teams to ensure a seamless customer journey in support of broader marketing strategy.
• Drive CRM's contribution to in-store performance, planning initiatives to drive footfall to stores & maintaining an omni-channel approach to messaging.
  
  A first experience in a CRM or Email Marketing role with hands-on experience with a CDP/ESP
• Confident in speaking to stakeholders across all levels of the business, from delivering performance insights to Senior Leadership Teams, to aligning with peers on campaign plans.
• Have effective communication skills, both written and verbal, with an excellent grasp of the English language
• Strong analytical skills, with the ability to translate data into actionable insights.
• Experience managing multiple projects and priorities in a fast-paced retail environment.
• Enthusiasm, positivity & a proactive approach to problem-solving with a genuine passion for CRM & Loyalty
• Commercially minded, results-oriented and motivated by continuous improvement.
• Experience developing segmentation and personalisation strategies.
• Understanding of how AI, predictive capabilities and marketing automation can be leveraged to enhance customer engagement and channel performance.
• Basic understanding of relevant legal requirements such as GDPR and E-Privacy laws
Ideal candidates will have
• Proven track record of driving growth from Email channel
• Experience with Bloomreach
• Experience using Power BI & Adobe Analytics
  
  About Pandora
The largest jewellery company in the world, we give a voice to millions of people's loves every day. We sell three pieces of our hand-crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business. We pursue sustainability in everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products. Our people Our global workforce is made up of over 32,000 passionate people who, in 2022, helped Pandora record the highest earnings to date, led by a refreshed long-term growth strategy. The pace of our progress has created an energising, ambitious culture where we are empowered to be ourselves and equipped to deliver our very best. As we continue to grow, we also continue to invest in our talent. We're looking for people who share our values and can help us bring our ambitions to life.

Our commitment to unforgettable career progression is just the start. We offer a competitive rewards package that is second to none. Our generous benefits package includes:
• A highly competitive salary with regular salary reviews
• Generous bonus scheme
• Private healthcare
• Choice of lunch on us, delivered to you whenever you are in the office!
• Early finish Fridays (weekends with Pandora start every Friday at 3pm!)
• 55% employee discount
• 25 days annual leave (plus bank holidays)
• Buy/sell holiday options
• Celebrate your birthday with a day off to celebrate!
• Pandora Perks: access our exclusive online platform provided by Reward Gateway, where you'll have access to: Discounts on retail brands, cinema tickets, holidays, gym memberships and more