CRM Product Manager

Overview We\'ve been championing local businesses for over 60 years. Where once our Yellow Pages helped those businesses get found and chosen, we now do this and much, much more with our proven digital marketing solutions, making us the UK\'s number one managed digital advertising partner for local businesses. We are looking for a CRM Product Manager to help shape and evolve our sales and service platforms. SAP C4C is our current core CRM, however experience across other CRM and customer platforms is highly valued. This role suits someone with strong functional knowledge who enjoys working closely with business teams to improve customer and colleague experiences. This will be a home based role with the occasional need to travel to our Reading Office. Responsibilities

• Translate needs from the wider organisation into clear functional designs and prioritised product outcomes.
• Shape solution options that support Yell's sales processes, service workflows, and customer interactions, within the current C4C environment and beyond where appropriate.
• Work closely with configuration specialists across SAP C4C, shaping screens, layouts, business roles, and related UI settings.
• Act as product owner for agreed CRM capabilities, managing backlogs, refinement sessions, and release planning.
• Support integration work across C4C, middleware, and internal systems.
• Produce functional documentation for development teams and review delivered changes.
• Define test scenarios and support UAT with business stakeholders.
• Contribute specialist input during discovery, planning, and pre-sales discussions.
• Support releases, investigate issues, and keep documentation up to date.
• Build reports and dashboards that reflect commercial and service priorities.
• Work with stakeholders across the UK to explain solution choices in straightforward terms.
Qualifications
• Demonstrable experience working in CRM functional or product roles, with SAP C4C as a current or recent platform.
• Experience contributing to end-to-end CRM delivery across Sales or Service domains.
• Working knowledge of end-to-end CRM processes across sales, service, and fulfilment.
• Understanding of common CRM integration patterns, including experience with SAP Cloud Integration, PI, or equivalent middleware.
• Experience working with product teams, or performing product ownership activities such as backlog management and prioritisation.
• Clear communication style suitable for both business and technical audiences.
• Structured approach to analysing problems and requirements.
• Ability to work effectively in a mixed discipline environment.
Additional Information Why Join Us?
• Competitive Earnings
• Perks & Benefits: Employee referral schemes, wellbeing support, flexible pension options, and discounts with top retailers like Apple and British Airways.
• Top-Tier Partners: Work with some of the world's leading brands, including Google, Wix, Alexa and Microsoft.
• Supportive Culture: Be part of a motivated, high-performing team where we work together to achieve success.
If you\'re eager to take the next step in your sales career with a market leader, we want to hear from you! Even if you don't tick every box, we encourage you to apply as we value potential and individual merit. If you would like any more information before applying, please email us -


• Demonstrable experience working in CRM functional or product roles, with SAP C4C as a current or recent platform.
• Experience contributing to end-to-end CRM delivery across Sales or Service domains.
• Working knowledge of end-to-end CRM processes across sales, service, and fulfilment.
• Understanding of common CRM integration patterns, including experience with SAP Cloud Integration, PI, or equivalent middleware.
• Experience working with product teams, or performing product ownership activities such as backlog management and prioritisation.
• Clear communication style suitable for both business and technical audiences.
• Structured approach to analysing problems and requirements.
• Ability to work effectively in a mixed discipline environment.
  
  Competitive Earnings
• Perks & Benefits: Employee referral schemes, wellbeing support, flexible pension options, and discounts with top retailers like Apple and British Airways.
• Top-Tier Partners: Work with some of the world's leading brands, including Google, Wix, Alexa and Microsoft.
• Supportive Culture: Be part of a motivated, high-performing team where we work together to achieve success.