CRM Manager

CRM Manager

Salary not available. View on company website.

Miller Homes, Bristol

  • Full time
  • Permanent
  • Onsite working

Posted 6 days ago, 14 Jun | Get your application in now to be included in the first week's applications.

Closing date: Closing date not specified

job Ref: e8345d64425a474f83e188561ce38301

Full Job Description

Due to our continued growth strategy, we are looking to recruit a CRM Manager to join our Sales Team covering both the West Midlands (Worcester) and South West (Bristol) regions As CRM Manager you will act as the Area/Regional lead on the CRM system and information held on the system ensuring data is utilised effectively to generate sales. You will provide regular and ad-hoc reports on our database as well as identifying and ensuring regular training updates for all system users to ensure effective end-user utilisation of the system. What you will do:

  • To identify, develop and deliver system training as necessary.
  • As part of training, ensure that all sales management team and MDs are able to generate and run regular reports.
  • Provide on-going guidance and support to all users of the CRM system.
  • To generate and run ad hoc reports on all aspects of the data as and when requested by the sales management team.
  • Act as Area/Regional representative on the CRM Working Group
  • In conjunction with the IT team, implement targets and objectives as set by the CRM Steering Group
  • Test new CRM and website features for IT/Marketing team and provide feedback.
  • Monitor end user compliance of the system to ensure system is being utilised efficiently and effectively.
  • Ensure all outstanding leads are progressed as appropriate and to targets/procedures.
  • Develop strategies to ensure CRM system continues to generate leads and sales.
  • Data cleansing when necessary
  • Regular reviews to identify ways in which the CRM system can be utilised to improve business performance.
  • Ensure data is utilised effectively to generate sales, including completing site audits, site visits and assisting with the issuing of emails and SM's messages.
  • Carry out CRM user assessments and CRM inductions where necessary.
  • Attend advertising and media meetings.
  • Support and assist Sales team to achieve and drive targets by generating ideas and methods to achieve sales.

    Strong IT skills and CRM knowledge
  • Capable of analysing high volumes of data and generating logical reports and data
  • Ability to communicate and influence effectively
  • Self-motivating
  • Ability to identify, develop, plan, and deliver CRM training
  • Possess high personal and professional integrity
  • Maintain highest level of professionalism
  • Will be a self-starter with drive and enthusiasm
  • Previous experience in a CRM role is essential.
  • Previous experience with a housebuilder
  • Experience in using CRM systems, specifically Salesforce is essential.
  • Relevant degree/HND/HNC in Marketing is desirable or will be qualified by experience.

    At Miller Homes we are building homes in a way which allows us to build better places for people to belong to, better homes for customers and better places for communities to thrive and nature to prosper. We are also creating a better working environment for our people. We create better places where people and planet prosper.

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