The role of the CRM Executive is to manage the curation and deployment of email marketing newsletters for Trade Marketing (B2B) and Brands such as BBC Earth & Top Gear (B2C)., Campaign Delivery

• Set up new email campaigns in the Salesforce Marketing cloud platform (ESP), source materials needed, check targeting rules and validate links before approving emails for delivery.
• On a daily, weekly and periodic basis perform relevant audit checks to ensure the integrity of the email marketing database.
• Ensure all email and website experience output is of the highest quality and complies with all relevant editorial guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
• On a regular basis, and as required ad hoc, produce email performance reports to help improve performance and to inform investment decisions for your stakeholder brands.
• Ensure email QA process is clear and robust, mitigating operational risks.
Strategy and Planning
• Support the CRM Manager in the operational delivery of the CRM campaign plan across both Trade Marketing (B2B) and Brands (B2C).
• Ensure activity for the week is clearly planned and prioritised and track that all activity is delivered to schedule, budget and standards.
• Ensure all planned activity is aligned to the CRM strategy and our objectives.
• Creation of an AB test (experimentation) plan to optimise performance.
Relationships and Development
• Build strong relationships with both CRM teams and wider organisational stakeholders.
• Be the 'go to' person for all email campaign questions for your group of stakeholders; manage simple technical queries with our suppliers.
• Closely work on your personal development plan and focus on areas for personal growth.
• Be aware of developments in marketing, CRM and technology/digital trends and to ensure our email campaigns are best in class.
• Supporting CRM Manager in onboarding and training of new junior colleagues such as training on our software and processes.
  
  Campaign Management: Experienced in running segmented and personalized marketing campaigns from planning to optimization.
• Performance Insights: Skilled in analysing data and generating insights to improve campaign effectiveness.
• Stakeholder Management: Proficient in managing relationships with internal teams and external partners.
• Copywriting: Strong writing and editorial skills for various channels, ensuring high-quality, brand-aligned content.
• HTML Knowledge: Capable of creating and editing web content with a good understanding of HTML and web standards.
DESIRABLE CRITERIA;
• An understanding of the BBC and its place in the media market.
• Experience using Salesforce Marketing Cloud is beneficial.
  
  BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena. From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of bbc.com, the widest-read English language news website in the world; and the UK's largest distributor of British content.

Salary: £27,600 - £32,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.,
• We offer a competitive salary package
• Flexible 35-hour working week for work-life balance
• 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
• A defined pension scheme and discounted dental, health care, gym and much more
• Excellent career progression - access to courses, webinars, workshops and the opportunity to work in different areas of the organisation