CRM Executive

At AO, we're all about making things simple, brilliant and personal for our customers and our people. Our people are our superpower, and we're unstoppable when we're together! We want your ideas to flow, and what better way to make that happen than being based onsite at our Bolton office 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we're together. We're hiring a CRM Executive to support the CRM Manager in delivering a comprehensive, multi-channel CRM strategy for mobile brands. This marketing role spans acquisition, retention and reactivation activities, helping enhance customer loyalty and lifetime value. Working collaboratively across teams, the role supports targeted campaigns and customer engagement initiatives, contributing directly to business growth through CRM activity.Here's What You Can Expect To Be Doing

• Work closely with business stakeholders to gather requirements for marketing campaigns and support manufacturer campaigns.
• Lead campaign content planning with CRM manager support. Write email briefs for the creative team.
• Manage stakeholder feedback and coordinate updates with the creative team.
• Build emails within Emarsys platform using drag-and-drop templates. Brief the Email Development team and provide assets on time. Test proof emails and schedule broadcasts.
• Record and report on email KPIs including open rate, click rate, bounce rate, orders and revenue.
• Execute testing plans and report learnings to senior stakeholders.
• Analyse customer behaviour and segment value with the CRM Manager.
  
  We're looking for experience in a similar Marketing or CRM role with analytical skills and a customer-focused mindset.
This role requires a highly organised team-player with the ability to manage multiple tasks in a fast-paced environment. You'll be a confident communicator and comfortable working with senior stakeholders in a results-driven business.

We're big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They're our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it. But we're more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK's most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from nearly ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it's the exact same for our AOers too. We truly believe it's more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it's about more than just a CV, it's about what makes you, YOU.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you'll be rewarded inside and outside of work.
• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP's, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in house coffee shop!, One of our recruitment team will be in touch soon with an
update as soon as they can. In the meantime, why not check out what life at AO is all about! Explore Now What are your salary expectations?
• What is your notice period?
• Are you able to work in our Bolton office 5 days a week?
• Do you now or will you in the near future require visa sponsorship?
• Current / last job title
• Company name
• Time in current job
• When can we call you?
• Describe your responsibilities
• Takes just 2 minutes to complete!AO is for everyone! We should all feel that we belong. That's why we are creating a welcoming and inclusive place to work. We're proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do. We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations. And that's why we're asking these questions. Making sure our recruitment process is inclusive is a key part of what we're doing at AO to encourage diversity as an employer. Read more How will we use the data? After we've collated the data, we'll look at the patterns to assess if we are inclusive at each stage. If it turns out that we aren't, then the data may help us identify where we can improve. The data collated won't have any impact on your application and is not shared with hiring managers or the recruitment team.