CRM Executive

We're now looking for a CRM Executive to join our fast paced marketing team in Manchester city centre, supporting the delivery and execution of CRM campaigns across the Group. Working closely with the CRM Manager, you'll help deliver targeted campaigns designed to improve customer engagement, retention and loyalty. You'll be responsible for the day-to-day running and reporting of CRM activity, ensuring campaigns are delivered accurately, effectively and on time. The role is Manchester based and offered on a hybrid work pattern (3 days office, 2 days at home)Main Responsibility

• Execute CRM campaigns across the Bestway Healthcare brands.
• Build & maintain customer segments & mailing lists.
• Monitor campaign performance & oversee reporting to optimise communications.
• Set up campaign testing & feedback results & actions to be taken.
• Support the set up & management of campaigns on our CRM system.
• Work with the marketing teams to align creative with campaign creative.
• Support the documenting of CRM processes, flows & validation checks, aligning with our DPO & super intendant team for approvals.
  
  The role will play an important part in supporting our customer loyalty programmes, making experience in loyalty marketing highly desirable., Klaviyo is our CRM platform, so experience using Klaviyo or a similar CRM/marketing automation platform is highly desirable. In addition:
• Ideally 3+ years' experience in a CRM, customer marketing or similar role
• Strong understanding of CRM, customer segmentation, campaign execution and reporting.
• Retail or pharmacy experience is desirable, but not essential.
• Strong attention to detail, particularly when working with customer data and campaign activity.
• Excellent communication skills and the ability to work effectively with a range of stakeholders.
• Comfortable working in a fast-paced environment, managing multiple campaigns and deadlines.
• Passionate about CRM, customer engagement and marketing, with a willingness to learn and develop within a growing team.
  
  At Bestway Healthcare, we're proud to support communities across the UK through our nationwide pharmacy network, Well Pharmacy., For over 70 years, we've been looking after the health and wellbeing of communities across the UK. Well Pharmacy (part of Bestway Healthcare) is the second largest pharmacy chain in the UK with c.760 pharmacies and a team of around 7,000 colleagues based across our Community Pharmacies, Online Pharmacy, Healthcare Services Centre, Community Drivers, Bestway Medhub & Wardles team and our Support Centre team.
Our mission is to be here for the wellbeing of our patients and customers, to provide the best community pharmacy experience in the UK for everyone, for our patients, our customers, our people, and our NHS. The pharmacy of the future will look very different from the one we know today. It will play a huge role in transforming primary healthcare and we will play a central role in bringing it to life. We will use our clinical expertise and technological ambition to take advantage of the potential this future has to offer us. Making medicines, advice, services and care available in the places and spaces that people need and want it most. We want to be a great business. To be recognised as delivering a community pharmacy experience that is the best there is. To do this we want our teams to feel proud about the positive impact they make, feel valued as part of a close-knit and expert community, and feel confident in their role in a business that is stable, innovative, and caring. 'Together we make a difference'


• Competitive salaries
• Excellent training & development opportunities
• Workplace pension scheme
• Staff Discount
• Travel Loans and more…