CRM Executive

We're on the lookout for a CRM Executive to help bring engaging, relevant campaigns to life across Mobile Phones Direct, Affordable Mobiles, Buy Mobiles, and our AO B2B customers. Working closely with our CRM Manager, you'll help plan and deliver smart, multi channel campaigns across email, SMS, social and print. From welcoming new customers and sharing exciting offers, to re engaging lapsed audiences and rewarding loyal ones, you'll help turn everyday communications into meaningful relationships. Building long term loyalty, increasing lifetime value, and giving customers lots of reasons to keep choosing AO. Our people are our superpower, and we're unstoppable when we're together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we're together!Here's What You Can Expect To Be Doing

• Working closely with key business stakeholders to gather requirements for new business wide campaigns and support manufacturer campaigns.
• Assisting the CRM Manager with planning out the content for each of our newsletter campaigns.
• Writing the email newsletter briefs to ensure the creative team know what we need from them.
• Managing feedback on creative designs and copy from key stakeholders and feeding these amends back to the creative team.
• Build emails within our ESP platform Emarsys using drag and drop templates.
• Schedule email build time with the Email Development team for more complex builds.
• Brief the Email Development team on build requirement and supply them with the assets in good time.
• Testing the links in each proof email.
• Scheduling emails for broadcast.
• Record and report on key email KPIs (open rate, click rate, bounce rate, orders and revenue).
• Execute the testing plan and report learnings back to Senior stakeholders on a weekly basis.
• Work closely with the CRM Manager to understand the behaviour and value of customer segments.
  
  Highly organised, with the ability to juggle multiple priorities and deliver against deadlines in a fast-paced commercial environment.
• Strong attention to detail, ensuring feedback is gathered, recorded, and communicated accurately at every stage.
• Confident communicator, comfortable building relationships and liaising effectively with senior stakeholders.
• Self-motivated and results-driven, taking ownership of tasks and consistently seeing them through to completion.
• Experience in a similar role, with hands-on use of enterprise-level CRM systems to manage data and processes efficiently.
  
  At AO, we believe doing the simple things well makes a big difference. That's why we focus on making every interaction easy, enjoyable and better than expected -and our CRM team is right at the heart of that journey., We're big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They're our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it.
But we're more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK's most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from nearly ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it's the exact same for our AOers too. We truly believe it's more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it's about more than just a CV, it's about what makes you, YOU.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you'll be rewarded inside and outside of work.
• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP's, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in house coffee shop!, Surname
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That's great! We'd love to know more about you! How do you describe your gender identity? How do you describe your ethnic background? How do you like to describe your sexual identity or sexual orientation? Do you identify as a person with a disability or are you a person with accessibility needs? How would you describe your Neurodiversity?Great! Do you require any reasonable adjustments if we were to invite you to an interview? Reasonable adjustmentsWhat are reasonable adjustments? We want to make sure you have the best possible experience throughout our recruitment journey. If there's anything we can do to make the process more comfortable or accessible, like arranging a ground floor meeting room for an interview or having a sign language interpreter join you, please let us know below. We're here to support you every step of the way. If this role was recommended to you by someone already working at AO, please tick the box and let us know their name. Referrer First Name Referrer Last Name By ticking, this means you are giving us your permission to keep in touch with you over the next 12 months using the information you have submitted. We will share content with you every now and then about AO and update you on relevant job opportunities. To opt out at any point, please email careers@ao.comYour applications in! One of our recruitment team will be in touch soon with an update as soon as they can. In the meantime, why not check out what life at AO is all about! Explore Now What are your salary expectations?
• This role is based onsite, 5 days a week at our Horwich office. Please confirm this is ok for you?
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• Takes just 2 minutes to complete!AO is for everyone! We should all feel that we belong. That's why we are creating a welcoming and inclusive place to work. We're proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do. We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations. And that's why we're asking these questions. Making sure our recruitment process is inclusive is a key part of what we're doing at AO to encourage diversity as an employer. Read more How will we use the data? After we've collated the data, we'll look at the patterns to assess if we are inclusive at each stage. If it turns out that we aren't, then the data may help us identify where we can improve. The data collated won't have any impact on your application and is not shared with hiring managers or the recruitment team.