CRM Data & Platform Executive

Your team: This role sits within The Sun Marketing team, part of the wider Sun Customer Revenue Team. Whilst physical newspapers are still a key part of our business, driving digital subscriptions and audiences will be the key to future success. The customer is at the heart of everything we do and we are committed to creating long term loyal customers through driving engagement, improving customer experience and creating enhanced products that meet our customers evolving needs. Your role: Are you a hands-on CRM professional who thrives on diving into data platforms, building complex audiences, and executing flawless campaigns? As our CRM Data & Platform Executive, you will own the end-to-end technical delivery of our CRM campaigns, bringing data logic and multi-channel journeys to life for a major media brand. We are looking for a platform expert who is highly comfortable working within a CEP, CRM, or CDP to build target audience segments, query data tables, and technically execute lifecycle journeys. Day to day you will:

• Query, segment, and build target audience tables using our data and delivery platforms based on marketing briefs to ensure accurate deployment logic.
• Build, configure, and launch multi-channel campaigns and automated journeys, including triggered lifecycles and single-touchpoint push or email content.
• Conduct rigorous end-to-end QA, testing, and proofing of every campaign to validate dynamic content logic and verify technical setups.
• Apply strict naming conventions and UTM tracking parameters to ensure accurate performance measurement by the Data & Analytics team.
• Monitor automated workflows, delivery rates, and performance reporting to optimize future sends and flag any data discrepancies immediately.
• Partner with creative and strategic stakeholders to technically execute split tests and turn marketing briefs into high-performing campaigns.
  
  Proven experience working heavily inside a modern Customer Engagement Platform (CEP), CRM, or Customer Data Platform (CDP) such as Adobe Campaign, Braze, or Salesforce Marketing Cloud.
• Strong technical background querying data tables and building segmented lists, with familiarity or experience in SQL being highly advantageous.
• Dedication to hands-on execution, showing comfort with building audiences, proofing messages, setting up logic, and generating reports.
• Outstanding attention to detail, bringing precision to checking links, targeting rules, and managing technical deployments.
• Adaptability in a fast-paced environment, maintaining strong accuracy and staying grounded while delivering high-quality work under tight timelines.
• Strong collaboration and communication skills, making it easy for you to align effectively with both technical data teams and creative teams.
If you think you have what it takes but don't tick every requirement on the list, please do apply. We recognise that considering someone's potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter. At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements. Life at News Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information. We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy. At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Some of our benefits include:
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• 'Bikes for Work' and 'Electric Car' scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year