Crm Avp

The AVP, CRM is accountable for maximising customer lifetime value through data-driven, personalised and orchestrated customer engagement for both P&O Cruises and Cunard. Reporting to the Chief Commercial Officer, the role is accountable for CRM strategy, customer data activation, lifecycle marketing and personalisation, ensuring the right message, offer and experience reaches the right customer at the right time across owned channels. The role plays a central leadership role in scaling Carnival UK's marketing technology ecosystem, notably Salesforce and Adobe Experience Platform, to enable a single, actionable view of the guest. Key Accountabilities: Lead and define the CRM and customer engagement strategy across the full guest lifecycle, including prospect nurture, pre-cruise, onboard, post-cruise and repeat booking activity. Lead the activation of customer data to deliver personalised communications and experiences at scale across owned channels, driving engagement, conversion and

loyalty. Serve as the centre of excellence for the CRM marketing technology ecosystem, including Salesforce and Adobe Experience Platform, defining the vision, roadmap and prioritisation of use cases. Build and lead a high-performing CRM function while providing enterprise leadership across brands, functions and markets to drive CRM transformation and commercial performance. Essential Experience Required: Extensive senior leadership experience within CRM (ideally Salesforce), lifecycle marketing or customer marketing in a large, complex organisation. Proven ownership of CRM strategy, operating models and large-scale performance outcomes. Demonstrable experience driving commercial impact and customer value through CRM activity. Proven leadership of senior managers and multi-disciplinary teams. Strong experience influencing Executive Leadership Teams and senior commercial stakeholders. Experience operating within regulated environments, with, responsibility for governance, risk and

compliance, Why Join Us? Positioned within our internal structure from CUK15 (entry level) to CUK1 (Brand President), this role is classified as a CUK04, offered as a full time position, on a permanent basis, with an offering of hybrid work including up to two days from home. Read our employee experience guide to learn more about life as a Carnival UK colleague here . We're more than just a holiday company; we're a community that values work-life balance, personal growth, and wellbeing. As part of our team, you'll enjoy: Annual bonus Employee Shares Plan Minimum 25 days leave, bank holiday allowance and holiday trading scheme Contributory Defined Contribution Pension scheme Employee Discounted Cruising plus Friends and Family offers A friendly welcome with help settling in Regular office events including live entertainment, lifestyle events and charity partner fundraisers Extensive learning and development opportunities Employee-led networks Employee Assistance and Wellbeing
programmes Recognition scheme with prizes and awards Company paid private medical and dental insurance and health assessment In-house Occupational Health help and access to digital GP Life Assurance Parental and adoption leave Electric Car and Cycle to Work schemes Onsite restaurant offering range of healthy cooked and grab and go meals Discounted retail and leisure via discounts portal #Job Functions: Business Development; Product Management; Sales; Job Info Job Identification 13519 Job Schedule Full time Locations Carnival House, Southampton, SO15 1ST, GB #J-18808-Ljbffr