CRM Assistant

We are looking for a CRM Assistant to support our Whistles brand, who will be responsible for delivering highly engaging CRM campaigns that drive customer KPIs and business growth. What you'll do:

• Responsible for the planning, QA and execution of CRM campaigns across all territories for the brand
• Support targeted and personalised CRM activity across customer lifecycle stages, including automated lifecycle journeys where applicable
• Work collaboratively with cross-functional internal teams (especially designers and copywriters) to deliver CRM campaigns to business deadlines
• Generate weekly reports and write commentary to assess effectiveness of activity and advise direction of future campaigns
• Execute test and learn plans for optimising campaign performance and improving customer KPIs (£ per buyer, purchase frequency, FP purchase etc)
• Work closely with the insights team to track and monitor both campaign performance and customer KPIs
• Closely monitor database numbers to ensure there is an accurate view of active opt ins and the impact of activity on churn rates
  
  Proven experience delivering CRM campaigns within an e-commerce retail environment
• A confident and creative thinker, with the ability to generate ideas and test them quickly to challenge existing ways of working
• Strong relationship-building skills, with the ability to engage and influence both internal and external stakeholders
• High level of emotional intelligence, with a collaborative and people-focused approach
• Passionate about CRM, with a keen interest in staying up to date with industry trends and best practices
• Strong intellectual curiosity, with the ability to adapt and think with agility
• Highly detail-oriented, with excellent organisational skills and a focus on quality assurance
• Thrives in a fast-paced environment, with the ability to manage multiple priorities and meet tight deadlines
  
  At TFG London, we believe that it's our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles, and Inside Story play a vital role in our success story and that story is only getting more exciting!
  
  Across TFG Brands, we pride ourselves on having our people at the heart of everything we do. We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:
• Employee Discount of up to 70%, as per the TFG Brands Discount Policy
• Up to 28 days holiday entitlement per annum in addition to the usual public and bank holidays
• Financial and Wellbeing assistance
• Enhanced Maternity package
• Virtual GP service - unlimited access 24/7
• Plus much more!