Corporate Communications Recruitment Lead

Strategic Planning:

Develop, implement, and review an evidence-based recruitment marketing and attraction strategy aligned with workforce demand and organizational priorities.
Campaign Delivery:

Lead the design and delivery of integrated, multi-channel attraction campaigns (defining target audiences, key messaging, channel mix, and delivery plans).
Brand & EVP Management:

Develop and champion Police Scotland's employer brand and EVP across candidate-facing channels to ensure credibility, inclusivity, and accessibility.
Measurement & ROI:

Establish measurement frameworks, track recruitment KPIs, interpret campaign data, and provide data-driven reports/recommendations to senior stakeholders.
Budget & Agency Leadership:

Manage the recruitment marketing budget, oversee external agency partnerships, and ensure strict compliance with procurement, legal, and brand guidelines.
Stakeholder Engagement:

Act as a specialist advisor to senior leaders and HR teams, providing strategic advice on recruitment marketing, candidate experience, and market trends.
Cross-Functional Collaboration:

Coordinate a multi-disciplinary team across Corporate Communications and Recruitment to execute cohesive campaign goals.

Degree in a Communications-related discipline with demonstrable experience,

OR

equivalent proven experience in a similar professional environment.
Proven track record in recruitment marketing, creative campaign development, and strategy implementation.

Skills & Knowledge
Digital Marketing:

Expertise in digital recruitment tools, social media strategies, and content management systems.
Data & Analytics:

Deep understanding of recruitment metrics, candidate insights, and market data to drive strategy and optimize spend.
Communication & Writing:

Exceptional writing, editing, and presentation skills, with a demonstrated ability to turn complex topics into audience-friendly messaging.
Stakeholder Management:

Excellent interpersonal skills with the ability to build effective working relationships, manage competing priorities, and constructively challenge senior stakeholders.
Personal Qualities:

Demonstrates integrity, professionalism, and resilience under pressure.

Desirable Criteria
Familiarity with HR and recruitment processes/guidelines.
A valid driving licence.

Every role in Police Scotland plays a part in Keeping People Safe.

This is an opportunity to join a national organisation serving communities across Scotland, where integrity, fairness and respect are at the heart of everything we do.

Police Scotland serves over 5 million people across Scotland's cities, towns, rural and island communities.

Our 2030 vision is for safer communities, less crime, supported victims and a thriving workforce.

We are committed to equality, human rights and building a workforce that reflects the communities we serve.

Full details regarding this vacancy can be found in the attached Role Profile.

Applicants must be a British citizen, a member of the EU or other states in the EEA, a Commonwealth citizen or a foreign national free of restrictions.