Content Strategist, SEO - 12 month FTC

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.
Content Strategist, SEO - 12 month FTC
Introduction to team
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise.
You'll collaborate across several fields (SEO, UX, Product, Engineering, Data Science, Localization and more) to coordinate the creation of useful and cohesive landing page content for brands such as Expedia, Vrbo, and Hotels.com.
You'll define content that helps travelers get the right information and make decisions, as well as content that is successful in a search engine environment. As a strategist, while using your data-led research and innovative thinking, you'll be shaping and supporting strategic content creation end to end, from the ideation and research stage, to reviewing it live on page. You'll be coordinating directly with partners for content through various solutions, such as programmatic content, Large language models and Handwritten content. You'll work across a wide variety of landing pages and product experiences for Expedia Group brands globally. You'll also play an integral role in our SEO content strategy to create impactful content through editorial practices, smart solutions, savvy SEO knowledge and forward-thinking approaches.
In this role, you will:
Supervise content creation by drafting content briefs, coordinate with partners and publish engaging and optimized content.
Adopt and Create content guidelines, participate in feedback loops and editing of content, to shape high-quality and impactful content products.
Support content quality governance and SEO impact of high priority and time sensitive content initiatives, including GenAI generated content, and its' distribution.
Perform SEO and content research, including competitor analysis, keyword research, gap analysis and content ideation to present opportunities for growth.
Support the team's data-driven framework, coordinate testing and analyzing performance to inform decisions.
Collaborate with the content team and the wider SEO team to develop and roll out smart content solutions in line with our comprehensive SEO strategies.
Conduct regular SEO audits to identify opportunities for improvement and implement necessary changes.
Efficient communication with teams inside and outside of SEO on shared goals.
Stay updated on industry trends, search engine algorithms, and best practices to inform content strategies.
Share ideas and feedback to improve processes, strategies and execution.

2 years experience in SEO, digital content management or content strategy
A good understanding of the principles behind organic search optimization
Experience in authoring or editing content for landing pages with a phenomenal eye for detail
Excellent communicator
Experience performing keyword research using SEO tools
Experience working with Content Management Systems
Outstanding organizational and project management abilities
Preferable to have a good understanding of writing for global users
Interest in SEO and landing page content strategy; you aren't looking for a copywriting role
Experience and/or interest working with Large Language Models/GenAI
Degree or equivalent experience in a relevant field (Communications, Journalism, Marketing, etc)
A passion for content, new technology and digital trends

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group Media Solutions, Expedia Local Expert®, CarRentals.com , and Expedia Cruises . © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is .
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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