Content Marketing Manager

Job Overview:We're looking for a Content Marketing Manager to help plan, create and deliver engaging content that supports Mitie's marketing objectives and value propositions.

Working closely with sector marketers, subject matter experts and the wider marketing team, you'll develop high-quality content that informs, engages and inspires target audiences across a range of channels, including web, email, social media, campaigns and sales enablement materials.

This role is ideal for someone who enjoys combining creativity with organisation, can manage multiple projects simultaneously and has a passion for creating compelling customer-focused content.

Main Responsibilities:

Content planning

-Work with sector marketers and internal stakeholders to understand content requirements and priorities.

-Support the development and maintenance of the content calendar.

-Identify opportunities for new content based on customer challenges, campaign objectives and market trends.

-Contribute ideas for content themes, formats and channels.

-Ensure content is adapted appropriately for different audiences and platforms.

Content creation and production

-Research, write and edit engaging content aligned with Mitie's brand and tone of voice.

-Produce a range of marketing materials, including articles, case studies, whitepapers, guides, web content, blogs and social media posts.

-Support campaign activity through the creation of integrated content assets.

-Use digital content platforms, including ScoreApp, to create and optimise content experiences.

-Brief and collaborate with internal designers and external agencies where required.

-Help create supporting materials for new propositions, campaigns and business initiatives.

Content management

-Keep marketing materials up to date and aligned with brand guidelines.

-Maintain consistency in messaging, tone of voice and quality across all content.

-Manage content updates within the marketing hub and support colleagues in accessing approved assets.

-Proofread and quality-check content for accuracy, grammar and brand compliance.

Measurement and optimisation

-Monitor content performance and engagement metrics.

-Identify opportunities to improve content effectiveness and audience engagement.

-Support reporting on content activities and campaign performance.

Stakeholder collaboration

-Build strong working relationships with internal stakeholders across the business.

-Collaborate with marketing colleagues to ensure content supports wider campaign objectives.

-Gather insights from subject matter experts and translate complex topics into clear, engaging content.

-Support content related projects as required across the marketing team.

3-5 years' experience in a content marketing, content management or copywriting role.

-Excellent written and editing skills with strong attention to detail.

-Experience creating content for multiple channels and audiences.

-Strong storytelling skills and the ability to simplify complex topics.

-Good understanding of digital marketing and content performance metrics.

-Strong organisational and project management skills.

-Ability to manage multiple priorities and meet deadlines.

-Collaborative approach with excellent stakeholder management skills.

-Proactive, creative and self-motivated with a customer-focused mindset.

Desirable

-Experience working in a B2B environment.

-Knowledge of SEO best practice and content optimisation techniques.