Content Marketing Manager

This is a senior, hybrid role combining content strategy leadership with hands-on creation and execution. You will own GBG's content strategy and editorial priorities, lead and develop the Content team, and personally create some of our most important content - from flagship thought leadership to campaign narratives and executive-level storytelling. You will be responsible for building a scalable, well-governed content engine that balances creativity with commercial rigour, ensuring content is clearly aligned to business priorities and performance outcomes. What you will do

• Own GBG's global content strategy and editorial roadmap, defining content pillars, priorities and plans aligned to brand, product and go-to-market objectives.
• Lead and develop the Content team, providing clear direction, high editorial standards, coaching and support to ensure consistent, high-quality output.
• Create and edit high-impact content yourself, including flagship reports, thought leadership, campaign narratives, point-of-view pieces, blogs and executive messaging.
• Define and maintain content governance, including tone of voice, style guidelines, formats, accessibility, reuse and localisation standards.
• Run content operations end-to-end, owning briefing, editorial workflows, approvals, quality control and production timelines across internal and agency-produced content.
• Develop and manage the editorial calendar, balancing always-on content with priority campaigns, launches and key moments.
• Lead content strategy for hero campaigns and tier-1 brand initiatives, shaping narrative architecture and working in partnership with Field, Performance, Product Marketing and Creative teams on execution.
• Support content-led events, defining session narratives, speaker briefs, talk tracks and supporting assets for priority brand and tier-1 events.
• Partner with Performance Marketing and Field Marketing to ensure content is effectively activated and amplified, without owning channel execution.
• Establish and report on content KPIs, working with Marketing Operations to measure impact, track performance and continuously optimise the content programme.
• Manage external writers and agencies as needed, ensuring output meets GBG's strategic, editorial and quality standards.
  
  Proven experience in senior content marketing roles within B2B technology, SaaS or data-led organisations.
• A strong track record of developing and owning content strategy, while remaining comfortable and credible as a hands-on writer and editor.
• Exceptional writing, editing and storytelling skills, with the ability to tailor content for different audiences, seniorities and markets.
• Experience leading and developing content teams, including managing freelancers and agencies.
• Deep understanding of content operations and governance, including editorial workflows, briefing, quality control and reuse/localisation.
• Strong grasp of SEO, content performance and measurement, with the ability to translate data into clear insights and decisions.
• Experience working cross-functionally with Product Marketing, Demand/Performance Marketing, Field Marketing, Creative and Sales.
• Commercial mindset, able to connect content decisions to business priorities, pipeline influence and brand impact.
• Highly organised, comfortable managing multiple priorities in a fast-paced, global environment.
  
  About GBG
Enabling safe and rewarding digital lives for genuine people, everywhere We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification. With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live. Brand Team The Brand function at GBG owns how we show up in the market. It is responsible for defining and evolving GBG's positioning, narrative and visual identity, and for ensuring consistency, credibility and impact across all external touchpoints. Brand brings together Content, Design and Communications, working as a single, integrated function to translate strategy into clear, compelling stories that build trust, differentiate GBG in a crowded market, and support commercial priorities. The team sets the global narrative framework and creative standards that feed campaigns, product launches, events, thought leadership, PR and executive communications. We work in close partnership with Product Marketing, Performance Marketing, Field Marketing, Enablement and Sales to ensure that what we say is rooted in evidence, aligned to go-to-market priorities, and activated effectively across regions and verticals. The Brand team balances creativity with rigour, combining strong storytelling with clear governance, prioritisation and measurement to drive both brand equity and business impact.