Content Designer - Government Digital Service - SEO

As a Content Designer for , you'll shape how users find, understand and interact with public sector data. This is a hands-on, user-centred role where you'll design and deliver clear, accessible content that supports a wide range of users, from policymakers to developers to the general public. You'll be part of an agile, multidisciplinary team working to modernise into a more reliable, accessible and user-focused platform. Using research, insights and continuous feedback, you'll help ensure content meets user needs while supporting wider government priorities around transparency, data reuse and innovation. What you'll be doing

• Design and deliver user-centred content that is clear, accessible and easy to understand
• Use data, analytics and user research to inform content decisions and improvements
• Work across the full delivery lifecycle, from discovery through to live service and iteration
• Collaborate closely with user researchers, designers, developers and product managers
• Support end-to-end user journeys, ensuring content aligns with service outcomes
• Create and manage content artefacts such as user stories, content plans and prototypes
• Ensure content meets standards, accessibility requirements and quality expectations
• Work with policy, legal and delivery stakeholders to balance user needs and requirements
• Contribute to the wider content design community across GDS and government
  
  Strong experience in:
• Writing, editing and publishing digital content in a user-centred way
• Using content management systems and structured publishing processes
• Using analytics, user research and feedback to continuously improve content
Experience of:
• Working in agile environments, managing multiple priorities and adapting to change
• Collaborating with stakeholders and tailoring communication to different audiences
• Explaining decisions clearly using evidence and user insight
  
  At GDS, your work has real impact. You'll collaborate with some of the most skilled digital professionals in government, solving complex challenges and delivering meaningful change at a national scale., London, England, United Kingdom
> 1000 employees Corporate / Direct Employer Government Digital and Data is a community of experts leading digital transformation in government, creating more efficient services that have a meaningful impact on people's lives. Government Digital and Data professionals benefit from cross-government events and learning. From webinars from the world's leading innovators to digital upskilling sessions.They enhance our professionals' skills and capabilities, which ultimately enables them to be a part of the world-leading advancements in digital transformation and government innovation.