Content & Brand Lead

This is a central, high-impact role focused on:

• Building the DMG New Media brand
• Creating standout content about the business, creators, and work
• Owning how we present ourselves to the world - across social, PR, and industry
You'll sit across everything - working with leadership, creators, and commercial teams - to turn DMG New Media into a recognisable, culturally relevant media brand in its own right. Main Responsibilities: Build the DMG New Media Brand
• Define and evolve the identity, voice, and positioning of DMG New Media
• Shape how we talk about what we do - internally and externally
• Ensure consistency across all touchpoints (social, decks, PR, partnerships)
• Turn DMG New Media into a distinct, ownable brand in the industry
Content About the Business
• Lead the creation of high-quality, social-first content about DMG New Media
• Develop formats that showcase:
+ The building of the business + Our creators and talent + Behind-the-scenes of campaigns and formats + Industry insight and perspective
• Build a consistent content engine (e.g. weekly formats, series, drops)
Social Presence & Distribution
• Own DMG New Media's owned social channels and presence
• Define platform strategy (LinkedIn, Instagram, TikTok, YouTube)
• Drive growth, engagement, and relevance across audiences (industry + consumer)
• Ensure content feels native, high-quality, and culturally sharp
Creator & Internal Collaboration
• Work closely with creators and internal teams to bring the brand to life
• Identify opportunities to use talent to tell the story of the business
• Collaborate across editorial, commercial, and strategy teams
• Act as a connector across the organisation to ensure alignment
  
  Strong instinct for brand building in a social-first world
• Experience creating content that cuts through on platforms
• Ability to translate complex businesses into simple, compelling narratives
• Comfortable working with senior leadership and cross-functional teams
• Deep understanding of creator culture and modern media
• Fast, proactive, and highly creative
  
  DMG New Media is building a new kind of media business - social-first, creator-led, and built for the next generation.
With over 150M+ followers and billions of monthly views, we operate a growing network of brands across news, entertainment, sport, money, lifestyle and more. We're now looking for a Content & Brand Lead to define, build, and scale DMG New Media itself - shaping how we show up, what we create, and how we're understood internally and externally.


• 25 days' holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company
• Life cover under the Pension Plan of up to 3x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards