Communications & Marketing Executive

Under the leadership of the Head of Communications, this role is responsible for carrying out day-to-day marketing and communications activity to: Engage the Hospice's key audiences: - Potential supporters and/or beneficiaries among the general public - Existing supporters and beneficiaries - Partners and practitioners in the healthcare sector - Commissioners, politicians and decision-makers responsible for Hospice funding and hospice-related related policy Strengthen our message that St Leonards Hospice (SLH) is here to care for people affected by terminal illness from the point of diagnosis, helping patients to live well and, when the time comes, have the best possible death according to their needs. Create and share content that shows the difference hospice care makes for patients, families and carers affected by life-limiting/terminal illness. The post-holder will provide marketing and communications expertise to support the Hospice's clinical, corporate and income generation teams
to achieve the organisations strategic aims. Main duties and responsibilities 1. Support the Head of Communications to create, review and continuously improve communications and marketing plans for the Hospices clinical, corporate and income generation activity. 2. Lead on the delivery of communications and marketing activity, collaborating with teams across the Hospice to achieve the organisations strategic objectives. 3. Contribute to the development and monitoring of performance indicators that demonstrate progress towards organisational objectives, as well as the contribution of the Communications function to this success. 4. Create compelling content for use across channels, showing the value of SLHs work and the difference it makes for patients, families and carers. 5. Proactively identify stories that demonstrate SLHs impact. 6. Engage with SLH beneficiaries to capture their feedback and stories, remaining at all times sensitive to and respectful of their lived experience. 7. Collate
and refresh SLH website content. 8. Proofread/quality check communications and marketing materials. 9. Contribute to the development and implementation of SLH brand guidelines. 10. Monitor social media, email and website performance and provide insight from analytics. 11. Respond to email, social media and website enquiries. 12. Attend Hospice-related events, providing communications support on the day and in the follow-up. 13. Liaise with the media to ensure coverage of Hospice-related stories and to coordinate media interviews. 14. Undertake departmental administrative tasks as required.