Communications and Engagement Officer

We're looking for a Communications and Engagement Officer to join our team and help drive positive change across the Lake District National Park. You'll take the lead, working with multiple partners, to plan and deliver creative, meaningful online and offline campaigns that encourage millions of visitors to enjoy this special place responsibly. Your work will help influence behaviour, spark conversations, and inspire people to leave no trace while exploring the Lake District. If you're highly organised, skilled at coordinating multiple stakeholders and have a creative flair for designing and producing eye-catching content across multiple channels, then we would love to hear from you. What's it like to work with us? Our people are passionate about the landscape and proud of the role they play to look after it and help a wide range of people enjoy it. We are innovative and agile in our approach to work, ensuring we get the best from our resources. We're a medium size organisation, which puts us in a good position to be adaptive and able to act on our decisions. Furthermore, our staff know each other and can quickly form workplace relationships to make great team players and problem solvers. The Communications team are a friendly, collaborative and approachable team. We are based in Kendal for a minimum of two days a week and time in the Park as required. The team works together flexibly, supporting one another with varying workloads and sharing progress on key objectives. We operate a hybrid way of working combining working from home and days at our office base at Wayfaring House, Kendal with our team. You'll be provided with a laptop to enable you to access our secure IT network when working from home. We are not able to offer this role as a remote working opportunity as you'll often need to travel around the National Park but also regularly work face-to-face with our teams and partners. The role Your main duties and responsibilities will be:

• Working with the Communications team and partners, you will lead on creating and delivering an integrated visitor communications and engagement campaign during our peak visitor seasons.
• Taking the established Lake District Kind campaign and proven behaviour change methods to influence change and educate National Park visitors on the Countryside Code and how to be a responsible visitor.
• Managing suppliers and internal clients to ensure visitor engagement activities, campaigns and educational material are delivered on time and to a high standard.
• Using your strong engagement experience to deliver in-person events.
• Managing media opportunities to inform communities and improve message reach, deliver targeted digital campaigns and community outreach, particularly within social media groups.
• Using data and insights from rangers and partners to refine campaign activity.
• Developing relationships with a wide range of stakeholders, such as media, businesses, communities and visitors, to build understanding and advocacy for the visitor engagement campaign and integrated communications activity.
• Demonstrating impact through regular measurement and evaluation reports and sharing with multiple stakeholders.
  
  This opportunity would suit someone who thrives on a challenge, bringing energy and creativity to their work. Your passion for protecting the Lake District National Park will inspire and motivate partners and stakeholders, building strong relationships.
You will be led by data, trends and external factors to continuingly refine and evolve campaigns and engagement activity. You have a vast range of knowledge and expertise in multiple digital channels including social media, email, blog and websites, alongside the ability to manage offline material. Your ability to craft clear, compelling content will help ensure messages reach the right audiences.

The Lake District National Park Authority looks after this unique corner of England and UNESCO World Heritage Site. We encourage people to protect, connect and grow as well as supporting those who live and work here. Our staff include rangers and field workers, advisers at our visitor centres, planners and ecologists.

Working with us, you'll enjoy
• Local Government Pension Scheme
• Cycle to Work scheme
• Free parking in our carparks
• Paid time off so you can volunteer
• Subsidised healthcare scheme
• Commitment to wellbeing
See our website for a complete list of our employee benefits. We're happy to talk about flexible working - let us know if you want to find out more. This role may be offered on an annualised hours basis, to reflect seasonal demand, meaning you may work more hours during our summer months and enjoy less hours in the winter. We'll discuss this with you at the interview.