Communications & Brand Identity Consultant

The Phoenix Way North East & Cumbria (TPW NE&C) is Black

• and racially minoritised-led, working across the North East and Cumbria.
Our Sunderland work has produced a substantial body of internal thinking: a worldview framework, a regional power analysis, a positioning statement, a Theory of Power, and an organisational Capability Statement. We have the foundations. What we require is an agreed language, internal and external, to hold them together. The consultant will:
• lead a discovery phase of workshops and focus groups that sharpens our existing thinking rather than starting from a blank page
• produce a draft messaging hierarchy and test it with our priority audiences, including Sunderland Working Group members and critical friends
• settle our working vocabulary into one consistent set of terms for external use
• produce a brand identity brief that hands over to our separate visual identity work
This is a freelance contract worth up to £10,000 in total, inclusive of VAT if applicable. At this scope and budget, this suits an independent consultant or a small studio rather than an agency. We expect the work to take up to eight weeks from appointment. Workshops will run in a mixed format, in person and remote.