Commercial Sales Development Manager

We are looking for an experienced commercial sales professional to lead and grow our B2B channel, developing new markets and key accounts, and establishing this channel as a significant contributor to the companys long-term growth.
This is a senior, hands-on role for someone who has already sold fitness equipment or similar capital equipment into B2B channels and now wants the opportunity to build and scale a high-potential division.
You will take ownership of developing our commercial customer base, this includes gyms, health clubs, corporates, hotels, schools, universities, local authorities, and other commercial operative and turn this into a significant and sustainable revenue stream.
Key Responsibilities
Own and grow the B2B channel
Develop and deliver a clear commercial sales strategy for fitness equipment across all B2B segments.
Set revenue targets, build the pipeline and be accountable for results.

Win and develop key accounts
Identify, approach, and win new business from gyms, leisure operators, corporates, hospitality, education, and public sector clients.
Manage and grow relationships with key decision makers, building long-term partnerships and repeat business.

Lead business development activity
Drive proactive prospecting, tender responses, and proposals.
Visit client sites, understand their facilities and needs, and propose tailored fitness equipment solutions.

Leverage our retail footprint
Work with Store Managers and in-store sales teams to generate and convert commercial leads from our national retail network.
Provide tools, training and guidance to ensure retail teams actively support B2B growth.

Product and supplier strategy
Shape and manage the commercial product portfolio for B2B customers, ensuring it is competitive, durable, and suited to professional environments.
Work with suppliers to negotiate commercial terms and identify new product opportunities.

Commercial reporting and strategy
Track performance, margins and pipeline, and report regularly to the Managing Director.
Use market insight and client feedback to refine strategy and identify new opportunities for growth.

This is a senior commercial B2B role for a proven operator who can win business, build a channel, and turn it into a major revenue stream.
You will have:
Proven B2B sales experience in fitness equipment or closely related sectors
Experience selling commercial gym equipment, wellness solutions or similar high value capital equipment into gyms, leisure operators, corporates, hospitality, education, or public sector.

Track record of winning and growing B2B accounts
Evidence of meeting and exceeding sales targets in a B2B environment with longer sales cycles and multiple stakeholders.

Strong business development mindset
Comfortable opening doors, building pipelines from scratch and developing new markets or channels.

Commercial and strategic thinking
Able to understand margins, pricing, ROI, and budgeting, and to translate market trends into clear sales plans.

Influential communicator and relationship builder
Confident dealing with senior decision makers, presenting proposals and negotiating commercial terms.

Collaborative leader
Able to guide and influence store teams and work closely with the senior management to deliver commercial results.

Genuine interest in fitness and wellbeing
Passion for the industry and an understanding of what commercial customers need from their equipment and service partner.

Competitive Salary
Discretionary Bonus up to 50% of base salary
Company Car or Car Allowance
Private BUPA Healthcare
Pension Scheme
Generous Staff Discounts
29 Days Holiday (including Bank Holidays)
Free On-Site Parking at Northampton Head Office