Commercial Marketing Performance Manager

We're looking for a commercially focused and data-driven Commercial Marketing Performance Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience. This role sits at the heart of our Strategy & Performance function, with accountability for driving and optimising the commercial performance of marketing. You'll own performance tracking, reporting and forecasting-using data and insight to monitor outcomes, optimise investment and ensure spend is aligned to clear financial targets. This role is focused on in-year performance, trading and optimisation, ensuring marketing investment delivers against financial targets and commercial priorities. It's a great fit for someone who's commercially sharp, highly data-literate, and comfortable navigating complexity to drive clear, insight-led decisions. What you'll be doing Performance & trading management

• Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically
• Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making
• Identifying risks and opportunities early, and driving timely interventions to stay on track
• Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.
Driving return on investment and improving marketing efficiency
• Maximising return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis
• Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value
• Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time
Strategy alignment & optimisation
• Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes
• Driving consistency in how marketing performance is measured, evaluated and improved across the team
Storytelling using data-insights
• Creating clear, compelling narratives that translate complex performance data into actionable insight
  
  We're looking for a proactive, commercially minded individual who is comfortable working with complexity, using data and insight to inform decisions, and driving performance in a fast-paced environment
You'll also bring proven experience and track record across: Commercial & strategic foresight (5+ years)
• Strong understanding of revenue drivers, return on investment, cost management and value creation
• Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities
Performance & trading management (5+ years)
• Experience running in-year trading cycles and tracking performance against targets
• Ability to identify risks and opportunities early and adapt plans at pace
Analytical & data expertise (5+ years)
• Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight
• Strong experience using data to inform decisions, challenge assumptions and optimise outcomes
• Confidence with tools such as Excel for forecasting, scenario planning and return on investment analysis
It would be great if you also had
• Experience within financial services or a regulated environment
• Experience in marketing effectiveness, optimisation or performance roles
• Exposure to affluent, wealth, savings or investment products
  
  This role offers the opportunity to shape the commercial performance of marketing in a key growth area of the business. You'll play a central role in connecting strategy, performance and execution-driving meaningful outcomes for both customers and the business.
If you need any adjustments during the selection process, please let us know-we're here to support you and help you do your best. We also offer a wide-ranging benefits package, including:
• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can tailor to your lifestyle, such as discounted shopping
• 30 days' holiday, plus bank holidays
• A range of wellbeing initiatives and generous parental leave
Our ambition is to be the leading UK business for diversity, equity and inclusion-creating an environment where everyone can thrive, learn and grow!