Commercial Director

Commercial Director

2026-09-20T00:00:00

Peterborough

Cambridgeshire

GB

PE1 1

Work From Home

2026-12-19T19:01:01.857

The Role & Key Responsibilities

Commercial Director (seed industry, crop performance or seed technology sector) Location: This role is hybrid with a mix of home-based and office working. The role can be based in the UK, the Netherlands or USA with regular international travel required Package Includes: Competitive salary, bonus, car allowance, private medical insurance and comprehensive benefits package Germains is a global leader in seed enhancement technology, helping seed companies, growers and food producers improve crop establishment, crop performance and productivity. Through seed priming, pelleting, health technologies and other seed enhancement solutions, we help customers unlock the full potential of seeds, delivering stronger crop performance and more reliable outcomes across agricultural markets worldwide. Part of AB Agri, we're working towards a world where responsible nutrition is available to all. Together, our people help customers produce food more responsibly, efficiently and sustainably. This is a key position on the Germains Leadership Team. We're looking for an experienced commercial and marketing leader with a strong background in the seed industry, crop performance or seed technology sector. Reporting to the Managing Director, you will lead our global commercial, marketing and product management functions, shaping strategy, driving profitable growth and strengthening Germains' position as a market leader in seed enhancement technologies. This is not a general commercial leadership opportunity. To be successful, you'll bring a deep understanding of the seed industry and the customer, technical and market dynamics that influence crop establishment, crop performance and agricultural productivity. You'll combine commercial expertise with the credibility to engage seed companies, distributors, technical specialists and industry stakeholders across multiple international markets.

What you'll be doing

• Develop and deliver Germains' global commercial and marketing strategies, identifying opportunities for growth, market expansion and long-term value creation


• Lead global commercial, marketing and product management teams, aligning business priorities, customer needs and growth objectives


• Drive revenue growth, profitability, pricing strategy, forecasting and commercial performance across all regions and product lines


• Partner with R&D, Operations and Finance to translate innovation, customer insight and market opportunities into successful commercial outcomes


• Build strategic relationships with seed companies, distributors, growers and industry partners across international markets


• Develop high-performing teams, creating a culture of accountability, collaboration and commercial excellence

What you'll bring

• Significant commercial and marketing leadership experience within the seed industry or seed technology sector


• Strong understanding of seed enhancement technologies and the factors that influence crop establishment, yield potential and customer success


• Proven experience leading international commercial organisations with responsibility for revenue growth, profitability and business performance


• The ability to translate customer insight, market trends and industry developments into successful commercial strategies


• Strong leadership, stakeholder management and influencing skills gained within complex global environments

Why people enjoy working here

At AB Agri, we believe our people are our greatest strength. You'll be part of a collaborative and supportive environment where you'll have the freedom to make an impact, build meaningful relationships and contribute to work that matters. We value fresh thinking, encourage new ideas and provide opportunities to develop your career across our global businesses.

Where growth meets purpose

At AB Agri, growth isn't just about our business performance. It's about helping our people develop, succeed and build rewarding careers. We're committed to creating an inclusive workplace where everyone feels respected, valued and able to contribute. We welcome applications from all backgrounds and experiences because we know diverse perspectives help us perform at our best.

Agencies and media sales

We politely request no contact from recruitment agencies or media sales representatives regarding this vacancy. Unsolicited CVs submitted by agencies will not be considered

#s1-Gen

The Role & Key Responsibilities Commercial Director (seed industry, crop performance or seed technology sector) Location: This role is hybrid with a mix of home-based and office working. The role can be based in the UK, the Netherlands or USA with regular international travel required Package Includes: Competitive salary, bonus, car allowance, private medical insurance and comprehensive benefits package Germains is a global leader in seed enhancement technology, helping seed companies, growers and food producers improve crop establishment, crop performance and productivity. Through seed priming, pelleting, health technologies and other seed enhancement solutions, we help customers unlock the full potential of seeds, delivering stronger crop performance and more reliable outcomes across agricultural markets worldwide. Part of AB Agri, we're working towards a world where responsible nutrition is available to all. Together, our people help customers produce food more responsibly,
efficiently and sustainably. This is a key position on the Germains Leadership Team. We're looking for an experienced commercial and marketing leader with a strong background in the seed industry, crop performance or seed technology sector. Reporting to the Managing Director, you will lead our global commercial, marketing and product management functions, shaping strategy, driving profitable growth and strengthening Germains' position as a market leader in seed enhancement technologies. This is not a general commercial leadership opportunity. To be successful, you'll bring a deep understanding of the seed industry and the customer, technical and market dynamics that influence crop establishment, crop performance and agricultural productivity. You'll combine commercial expertise with the credibility to engage seed companies, distributors, technical specialists and industry stakeholders across multiple international markets. What you'll be doing Develop and deliver Germains' global
commercial and marketing strategies, identifying opportunities for growth, market expansion and long-term value creation Lead global commercial, marketing and product management teams, aligning business priorities, customer needs and growth objectives Drive revenue growth, profitability, pricing strategy, forecasting and commercial performance across all regions and product lines Partner with R&D, Operations and Finance to translate innovation, customer insight and market opportunities into successful commercial outcomes Build strategic relationships with seed companies, distributors, growers and industry partners across international markets Develop high-performing teams, creating a culture of accountability, collaboration and commercial excellence What you'll bring Significant commercial and marketing leadership experience within the seed industry or seed technology sector Strong understanding of seed enhancement technologies and the factors that influence crop establishment, yield
potential and customer success Proven experience leading international commercial organisations with responsibility for revenue growth, profitability and business performance The ability to translate customer insight, market trends and industry developments into successful commercial strategies Strong leadership, stakeholder management and influencing skills gained within complex global environments Why people enjoy working here At AB Agri, we believe our people are our greatest strength. You'll be part of a collaborative and supportive environment where you'll have the freedom to make an impact, build meaningful relationships and contribute to work that matters. We value fresh thinking, encourage new ideas and provide opportunities to develop your career across our global businesses. Where growth meets purpose At AB Agri, growth isn't just about our business performance. It's about helping our people develop, succeed and build rewarding careers. We're committed to creating an inclusive