Campaigns and Marketing Lead

Location: Brighton, hybrid (6 days per month in the office). Starting salary from £70,988 per annum dependent on skills and experience, plus benefits. Role: Campaigns and Marketing Lead - 9 months FTC at The Pensions Regulator (TPR)., We are seeking a strategic and experienced Campaigns and Marketing Business Lead for a nine-month fixed-term contract starting in October 2025 to shape and deliver TPR's marketing and campaign functions. You will lead a multidisciplinary team to deliver high-impact, insight-driven communications that influence behaviour, improve compliance, and protect pension savers.

• Lead the development and implementation of TPR's marketing and campaign strategies
• Translate corporate priorities into measurable communications plans
• Oversee the delivery of integrated, multi-channel campaigns and direct communications
• Own the strategy and performance of TPR's marketing channels, including digital, social, email, and direct mail
• Lead and develop a high-performing team, fostering a culture of collaboration and innovation
• Use data and analytics to evaluate campaign effectiveness and drive continuous improvement
• Ensure compliance with government communications standards and spending controls
• Identify and mitigate risks related to campaign delivery and service performance
• Represent the function at senior forums and contribute to organisation-wide decision-making
  
  Extensive experience leading strategic, multi-channel marketing and communications programmes
• Proven ability to deliver behaviour change campaigns and direct communications at scale
• Strong leadership and team management experience, including matrix and cross-functional working
• Expertise in supplier and contract management, including performance frameworks
• Experience in budget management and business case development
• Strong analytical skills and experience using data to drive performance
• Excellent stakeholder engagement and influencing skills at senior levels
  
  We offer 25 days annual leave plus bank holidays, a hybrid working model, 35-hour working week (full-time), flexible working patterns, and flexitime. We also provide competitive parental leave, as well as a Civil Service Pension with an average employer contribution of 27%. Our dedicated benefits portal (Edenred) offers retail, gym, tech and restaurant discounts, and a cycle to work scheme.
Our culture and values: Equality, diversity and inclusion are important to us; we strive to create a supportive, inclusive, and dynamic work environment where everyone can thrive. About The Pensions Regulator With a career at TPR, you'll be joining an organisation with real purpose and a diverse range of skills and experience that positively impact millions. We keep more than £2trn of savings safe. Our Corporate Strategy outlines a bold vision for pensions regulation and evolution in response to a changing landscape. We're committed to diversity and inclusion and to creating an inclusive and dynamic work environment where everyone can thrive.