C4+ Product Growth Manager

This role will focus on identifying ways to grow C4+, working with our Squad. As our Squad sits across multiple business areas, you will be a point of clarity, providing clarity on audience and propositional hierarchy and leading sync planning and coordination across all of our C4+ activity, with a particular focus on times of change (e.g. pricing changes, product changes) to maximise impact across our channels.,

• Develop and implement comprehensive cross-channel strategies to drive member acquisition, engagement and retention - working with our channel experts to drive alignment and maximise opportunity across their respective plans
• Lead market intelligence and insights for the C4+ proposition by driving competitive research, market trends, segmentation, personas, and ideal customer profiles.
• You'll work closely with audience insight to ensure teams deeply understand our target customers and know how to attract and retain them
• Create clear product messaging and positioning that maintains differentiation, provides clear reasons to become and stay a member and enables effective and compelling campaigns for our channel leads
• Collaborate and coordinate activity with our cross-functional squad - including product, marketing, audience optimisation and audience insight - to develop and implement tactical and strategic plans to improve paid acquisitions and to ensure we capitalise on through the line opportunities with cohesive, aligned plans
• Deliver go-to-market planning and business readiness for C4+ changes, including pricing and promotional strategies and collaborate across the organisation to ensure successful launches
• Regularly review campaign and launch results across our team to understand effectiveness and optimise accordingly
• Keep abreast of our content schedule, identifying opportunities for C4+ members
• Oversee the C4+ sign up experience to ensure it aligns to our messaging hierarchy and campaigns - working closely with marketing, product and experimentation to optimise and test variations of the journey to increase conversion.
• This will require comfort / desire to build comfort with Adobe analytics.
CAPABILITIES
• Strategic planning and delivery - Leads strategically, translating organisational goals into clear priorities, plans and measurable outcomes.
• Performance and commercial acumen - Demonstrates strong commercial awareness and accountability for delivering sustainable performance.
• Viewer and customer centric mindset - Places audiences, customers, and partners at the heart of decision-making and solution design.
• Data led and analytical decision making - Uses data, insight, and evidence to drive decisions, evaluate impact and improve outcomes.
• Cross-Functional collaboration and agile leadership - Leads collaboratively across boundaries, fostering agility, experimentation, and shared ownership.
• Market Awareness and innovation - Scans the external environment to anticipate change, identify opportunities and drive innovation.
BEHAVIOURS
• Growth mindset (Grow) - Seeks challenge with a curious mindset and a strong desire to learn, grow and continually improve.
• Accountability (Get stuff done) - Delivers results and takes responsibility for outcomes.
• Collaboration (Include) - Uses empathy and encourages co-creation and inclusive partnerships, to get to better outcomes.
• Transformation (Innovate) - Embraces and proactively drives change, with resilience and tenacity.
KEY STAKEHOLDERS
• Content & editorial team
• Head of Audience Growth & Optimisation, & team
• Product Manager
• Finance business partner
• Insight & Analytics business partners
• Performance analyst
• 4+ Marketing leads
  
  Strong analytical skills, able to compile performance results and interpret data into actionable insights and activity.
• Proven track record in product marketing, preferably direct to customer, with good understanding of LTV and ARPU metrics and ability to work cross functionally
• Good understanding of digital marketing and media channels, including experience of working with technical teams to deliver digital experiences/products and hands on experience of using CRM/ marketing tools to build campaigns
• Project management experience will be necessary to coordinate change and launch activity across teams Has worked in creative industries, able to think
• creatively as well as analytically.
• A strong knowledge of data protection and permission-based marketing.
• Is obsessive about data and using it to provide compelling evidence, used to analysing data using self-serve.
• Consistently displays excellent communications skills.
• Is good at presenting information in a concise and engaging fashion.
• Proven experience of developing relationships with a wide variety of stakeholders.
• Naturally curious and enjoys exploring new ideas and possibilities.
• Likes getting stuck into a problem and coming up with solutions.
• Highly organised, self-motivated and able to manage a diverse workload.
• Is passionate about the C4 remit and content., Digital subscription business experience is highly desirable.
• Has run multivariant testing, can plan test hypotheses and interpret results.
• Experience running marketing sync plans and planning cycles
• Experience working with e-comm tools to optimize conversion
• Comfort using Adobe analytics
  
  Channel 4 Streaming is Channel 4's video-on-demand proposition, home to original and exclusive shows, box sets of iconic series, as well as live and catch up TV from C4's
broadcast channels. Available as an app on over 20 different platforms including mobiles, tablets, PCs, TVs and games consoles, as well as being syndicated to the likes of Sky and Virgin, Channel 4 Streaming reaches over 6 million monthly viewers and has more than half of all 16-34s in the UK as registered users. The Streaming Product & Growth department is responsible for creating the best possible user experience that is seamless and engaging, as well as overseeing the growth of Streaming across the business.

Basic salary per annum starting from £51,844.00, There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;
• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Access to financial wellbeing resources
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase
Hybrid working From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.