Buyer Marketing Manager

IAA, Inc. is seeking a Marketing Manager to join our IAA team. This person works cross-functionally to create, implement and measure multi-channel, digital-first marketing strategies. Specific focus is in growing awareness of the IAA brand, acquisition, activation and retention of the demand side of the marketplace. This person will work closely with a globally-based Marketing team, and in-country stakeholders to move the UK business forward.,

• Development, execution and project management of digital-first, multi-channel marketing strategies across paid media, owned channels and earned channels as applicable.
• Ensure consistent messaging, brand alignment and audience targeting across all campaign touchpoints
• Tracking, measuring and reporting results from campaigns, events and projects
• Collaboration with production team to ensure marketing materials have informative, motivating content that resonates with the foreign buyer audience
• Detailed project management and organisation to ensure work is done on time and with a high degree of quality
• Manage campaign calendars, budgets, and timelines to ensure on-time, on-budget delivery
• Maintain campaign documentation, best practices, and repeatable processes
• Identify opportunities to automate, streamline, or scale campaign execution
  
  4-year college degree with emphasis in Marketing
• 3+ years' experience successfully implementing multi-channel marketing strategies
• Working knowledge of basic digital marketing tactics including SEM, PPC and social media advertising
• Experience with Salesforce products, including Marketing Cloud
• Proficient use of Microsoft Office tools
• Automotive industry experience a plus
• Ability to work well in a collaborative, team environment
• Ability to self-manage, multi-task and manage a large volume of work
• Potential for occasional travel
  
  IAA, a part of RB Global, is certified as a Great Place to Work®, is a leading global marketplace connecting vehicle buyers and sellers. Leveraging leading-edge technology and focusing on innovation, IAA's unique platform facilitates the marketing and sale of total-loss, damaged and low-value vehicles.
  
  What We Offer:
• Monday-Friday, 40 hour week
• Ongoing training and professional development
• Free onsite parking
• Telus Health support
• One paid volunteering day per year
• Competitive basic salary
• 33 days holiday (including Bank Holidays)
• Pension plan with 3.5% employer contribution
Please note: This role is subject to a satisfactory DBS, right to work and reference checks.