Brand Marketing Manager (Maternity cover)

As our Brand Marketing Manager, you'll champion the power of brand and lead the development and delivery of integrated multi-channel campaigns. As we increase our focus on brand marketing, you'll bring the brand to life for audiences, help strengthen understanding of its role and value across the organisation, and use insight and brand health data to inform decisions. You'll combine strong project management with the ability to engage and influence stakeholders. Confident in delivery as well as collaboration, you'll ensure campaigns are impactful, creative and make the most of opportunities to strengthen our brand. What you'll do:

• Manage the development and delivery of brand marketing campaigns, ensuring activity is integrated across channels and delivered within budget.
• Own brand health tracking, using insight to evaluate activity and identify opportunities to strengthen the brand.
• Champion the role and value of brand across the organisation, supporting colleagues to embed the brand through training and engagement.
• Monitor, optimise and evaluate brand marketing campaigns, maximising impact and capturing learning.
• Represent Brand Marketing in cross-team projects and campaigns, ensuring activity reflects the brand and contributes to effective brand journeys.
  
  A track record of leading large-scale, multi-channel brand marketing campaigns that deliver measurable impact.
• Experience using brand, audience and campaign insight to evaluate performance and identify opportunities.
• Strong communication and influencing skills, with the ability to engage stakeholders and champion the role and value of brand.
• Strategic approach to brand communications, underpinned by strong marketing knowledge.
• Experience managing and developing staff.