Brand Manager - Contract Role

The Brand Manager is responsible for defining, leading and protecting the global brand for the Wealth Management business. The role ensures the brand is articulated clearly, consistently and credibly across all markets, building long-term trust, recognition and relevance with our target audiences. Working closely with regional marketing teams, senior stakeholders and Group Marketing, the role shapes how the Wealth Management business presents itself across all client touchpoints, while allowing for appropriate local nuance. The position plays a key role in strengthening brand equity and supporting sustainable business growth in a highly regulated environment.,

• Support the development and execution of the brand strategy for the Wealth Management Business, aligned to overall business objectives and long-term growth ambitions
• Help implement and embed a clear and compelling brand positioning that reflects the firm's heritage, investment expertise and client-centric culture
• Support efforts to ensure the brand remains differentiated, credible and relevant across priority client segments, including UHNW individuals, family offices, charities and intermediaries
Brand Governance and Standards
• Support the stewardship of the Wealth Management brand, ensuring consistent application across channels and markets
• Maintain and help implement brand guidelines, frameworks and toolkits to ensure consistent application of visual identity and tone of voice
• Work closely with Compliance and Legal to ensure all brand outputs meet regulatory, corporate and consumer duty requirements
Creative and Content
• Work collaboratively with Events, Digital, Editorial to ensure high-quality and consistent brand execution
• Contribute creative input and brand guidance across campaigns, partnerships and key initiatives
• Support the management of relationships with external creative and brand agencies, helping to brief review and ensure high standards of delivery
Regional and Stakeholder Collaboration
• Work closely with regional marketing leads to support local activation of the global brand, ensuring consistency while allowing for market-specific needs
• Provide brand guidance and support to stakeholders across the Wealth Management business
• Collaborate with Group Marketing to ensure alignment with the wider Schroders brand strategy
Measurement and Continuous Improvement
• Track and report on agreed brand metrics and brand health indicators
• Use insight and data to inform brand strategy, creative direction and ongoing optimisation
• Support marketing leadership by contributing insight on the impact of brand activity
  
  Proven experience in a brand, marketing or communications role, ideally within wealth management, financial services or a premium brand environment
• Experience supporting the development and delivery of brand strategy, positioning and guidelines
• Strong understanding of working within a regulated marketing environment, including collaboration with Compliance and Legal teams
• Excellent written and verbal communication skills, with good editorial judgement and attention to detail
• Experience working with external creative or brand agencies, including briefing and reviewing work
The knowledge, experience and qualifications that will help
• Experience supporting activity aimed at UHNW, family office or private client audiences
• Exposure to working across multiple markets or regions, within a global or matrixed organisation
• Understanding of brand measurement, insight and client experience principles
What you'll be like
• A practical and commercially aware brand professional with a strong interest in brand execution and consistency
• Highly collaborative, with the confidence to work effectively with a range of stakeholders
• Strong attention to detail, with a commitment to maintaining high brand standards
• Passionate about brand, storytelling and contributing to a high-quality client experience
  
  As part of Schroders, our Wealth Management clients benefit from access to global investment expertise, institutional-grade research and a strong risk culture, combined with highly personalised advice and service. We operate across key regions including the UK, Switzerland, Asia and the Channel Islands, working closely with clients to help them navigate complexity, manage risk and achieve their long-term objectives.
We focus on preserving and growing the wealth of private individuals, families, family offices, charities and trusts. Many of our client relationships span generations, built on trust, long-term thinking and a deep understanding of our clients' needs and priorities. We provide our clients with the freedom to focus on what matters most to them. We are committed to acting in our clients' best interests, operating to the highest standards of governance and delivering a consistently high-quality client experience across all markets. About Schroders, our parent company We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future. We have around 6,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.