Brand Manager

The Senior Brand Manager will play a pivotal role in evolving RS PRO from an own-label brand into the number one brand of choice within our key tier-one markets. This role leads the development of annual go-to-market plans, contributes to long-term strategic direction and represents the brand across both internal and external stakeholder groups. The successful candidate will be highly skilled in using data and insights to uncover opportunities, sharpen brand positioning and define the most effective content and channel mix to drive growth and market preference. About RS PRO The RS PRO brand was launched in 2016 as a one-stop shop for industrial supplies. Now, it serves over 600,000 customers in 31 global locations. With over 90,000 products across all industries and 1400 technologies, we have the largest offering in the RS portfolio of products. RS PRO provides customers with a brand that they can trust, at the price and quality they expect. Our culture is paramount to our success, ensuring we have the right people in the team and a diverse view in the way we think and see the world is essential to how we operate. What You Will Be Doing Brand champion: acting as a leading brand evangelist within the RS PRO global community, across the RS Group and across external channels. Responsible for promoting the new brand positioning, driving consistency across all touch points and safeguarding brand reputation. Strategy & planning: supporting the articulation and implementation for key defined elements and of the RS PRO brand strategy to unlock growth across key markets, categories and customers. Campaign and go-to-market: Directing the annual briefing and project management of the development, execution, analysis and reporting of RS PRO activation plans in collaboration with accelerator functions and our markets. Communication strategy: Ownership for defining the external omnichannel RS PRO experience, across planning, continuous improvement and reporting within each fiscal year. Delivering the optimum balances investment across brand building and lower funnel activation. Collaborating closely with the Customer experience function to optimise the digital customer journey, optimise brand saliency and drive basket conversion. Internal communication: Leading the development and execution of all RS PRO internal communication to improve communication and engagement within RS PRO and raise brand awareness across teams, regions, and the wider business. Market analysis and performance reporting: Start with a data first approach. Analysing market, category and customer trends to drive decision making and identify opportunities. Preparing and supporting the delivery of regular brand and initiative performance reports and recommending improvements. Budget and financial oversight: Day to day budget management with ownership of monthly reconciliation to plan. Line management: Responsible for the management and development of an Assistant Brand Manager. Ambition to grow the team and direct reports within the existing five-year plan. What You'll Bring

• Delivering with a commercial mindset: Demonstrating the role of brand and marketing to unlock commercial value.
• Embedding a Data-led marketing culture: starting with data, leveraging advanced analytics and continuous monitoring, drive proactive decision-making and risk mitigation.
• Fostering and demonstrating a growth mindset: being curious and interrogating how you can do things differently to unlock growth tomorrow.
• Driving Process Efficiency: simplifying process, planning with the end goal in sight, measurement and evaluation to enable seamless execution of our strategy.
• Fostering Cross-Functional Collaboration: Ensure that the RS PRO brand is integrated into every aspect of our strategy, aligning teams towards a common goal.
  
  We've been solving industry problems for over 80 years. We turn the 'what ifs' into the 'why nots', the impossible into the possible.
Our purpose? Making amazing happen for a better world. We offer service and product solutions to over 1.2 million customers globally, shipping a parcel every 2 seconds to over 130 countries. With over 800,000 stocked and 3 million unstocked products, we're a trusted partner to the world's leading industries. We're looking for curious, driven, and empathetic professionals to join our journey. People who think differently, act with purpose, and want to make a real impact. Rewards Our Reward Strategy Philosophy is designed to offer market competitive base salaries and provide all of our people the opportunity to participate in a short-term incentive, enabling them to share in the success of the Company. Our total reward package is more than just the cash; our recognition and benefit offering provide the opportunity for us to recognise, reward and enable the wellbeing of our people at all stages of their journey with RS. Our rewards and benefits vary by country, but include:
• Financial - pension/retirement; life assurance; salary finance (payroll deduction loan scheme)
• Wellbeing - medical plans; health screening; critical illness; disability insurance; holiday / paid time off; employee assistance programme; discounted gym/health club membership
• Lifestyle - transportation assistance schemes (e.g., cycle to work, travel loans, car leasing); onsite catering/lunch vouchers; retail discounts
• Spotlight - our global recognition programme provides a platform to highlight and recognise people role modelling our values