Brand Manager

This role manages trade/retail marketing and buyer engagement for a selection of itsu [grocery]'s core product ranges, which are strategically significant to sustain strong growth. This commercial-focused marketing role works closely with the sales team and retailers, alongside the brand and innovation teams, to bring the itsu brand to life in store and online., Buyer sell-ins: With the category team, build the NPD [new product development] presentations to attend & present at 1) internal sell-in meetings to the sales team 2) external buyer meetings. Trade/retail marketing activity: Manage all trade marketing activity in store and online across Grocery Multiples and Convenience, in line with budgets. Conduct ongoing performance and execution reviews to make recommendations for optimisation. Commercial analysis: Support the Marketing Controller in analysing marketing spend to find efficiencies & growth opportunities Buyer engagement & Trade PR: Oversee all buyer engagement [samples, food safaris, trade shows and head office sampling]. Lead LinkedIn, The Grocer [trade publication] and industry award activity. Manage the Marketing Executive who will execute. Business reporting & consumer insight: Manage trade marketing evaluations & analysis to report on uplift & ROI. Stay on top of industry news & support Marketing Innovation team on strategic insight projects when required. Budget Management: Work with the Marketing Controller to set the trade marketing & buyer engagement budget, reporting on spend to the management team monthly. Support the team in JBP negotiations for retailer media investment.

has a minimum of 3-4 years in FMCG marketing, with trade/shopper marketing experience delivering retail media plans in the UK's top 5 supermarkets has commercial & numerical strength, with proven track record of setting budgets, reviewing P&Ls & analysing trade marketing performance is ambitious, intelligent, hard-working, a fast learner and a self-starter with a can-do attitude has strong communication skills & is a confident presenter is analytical, proficient on Excel and has experience analysing market data & making recommendations for growth is very organised is passionate about itsu and our products & want to grow with the company has line management experience & is a team player

itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in each shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.

• competitive salary
• competitive bonus scheme
• 25 days holiday + bank holidays (2 bank holidays are interchangeable for other religious holidays)
• health insurance
• company pension scheme
• hybrid working (2 days wfh)
• opportunity to work from home abroad
• 50% employee discount in itsu shops
• free itsu lunch
• discounts at major retailers
• a sizeable training budget to support your ongoing development
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