Brand Lead - Oncology

The Brand Lead - Oncology is responsible for leading the strategy, development and execution of brand plans across a defined disease area, delivering against business objectives, sales targets and agreed budgets. This role has end-to-end ownership of brand performance, translating customer and market insights into actionable strategies, and driving omnichannel engagement and launch excellence. As a leader within the cross-functional team, the role requires strong strategic thinking, stakeholder influence (local and above-country), and accountability for delivering measurable business outcomes, while ensuring a customer- and patient-centric approach and positioning Boehringer Ingelheim as a valued partner within the healthcare system.
The Brand Lead - Oncology is responsible for leading the strategy, development and execution of brand plans across a defined disease area, delivering against business objectives, sales targets and agreed budgets. This role has end-to-end ownership of brand performance, translating customer and market insights into actionable strategies, and driving omnichannel engagement and launch excellence. As a leader within the cross-functional team, the role requires strong strategic thinking, stakeholder influence (local and above-country), and accountability for delivering measurable business outcomes, while ensuring a customer- and patient-centric approach and positioning Boehringer Ingelheim as a valued partner within the healthcare system.
Location: Bracknell, UK (hybrid working- 2 days in the office)
Tasks And Responsibilities

Lead the development and delivery of brand strategy and integrated omnichannel marketing plans, aligned to UK and global objectives
Own end-to-end brand performance, including tracking KPIs, analysing performance data, and implementing corrective actions to drive growth
Generate and translate customer and market insights into actionable strategies and differentiated customer experiences
Deliver launch excellence and high-impact customer engagement initiatives, optimising across channels
Lead cross-functional planning and execution, working in close partnership with Sales, Medical, Market Access, Finance and other key stakeholders
Build and maintain strategic relationships with external stakeholders, including healthcare professionals and key opinion leaders
Manage multiple agency partners, ensuring high-quality delivery and value for investment
Ensure alignment with above-country / global strategies, contributing to broader brand or asset strategy where relevant
Ensure all activities are conducted in full compliance with ABPI/IPHA Codes, UK regulations and company policies

Degree-level education or equivalent experience
Marketing qualification (e.g. Chartered Institute of Marketing) preferred

Experience

Significant marketing experience within the pharmaceutical or healthcare industry
Proven experience in leading brand strategy and delivering impactful campaigns
Strong understanding of market access, NHS environment, competition landscape and regulatory environment
Experience in oncology or similar therapy areas preferred
Launch experience strongly preferred

Skills & Capabilities

Analytical skills with ability to generate insights and drive decisions
Creative thinking and problem-solving approach
Strong stakeholder management and collaboration skills
Customer-focused mindset with ability to design customer journeys
Strong project management skills, with the ability to plan, prioritise and deliver multiple marketing initiatives on time and within budget
Strong business acumen, with the ability to link strategy to commercial outcomes
Ability to work in a complex, matrix environment, influencing without authority
Experience in omnichannel engagement and data-driven decision-making
Financial management capability, including budget planning and ROI focus

WHY THIS IS A GREAT PLACE TO WORK
Boehringer Ingelheim has been recognised as a Top Employer in the UK, demonstrating our commitment to building an exceptional workplace through strong people practices and supportive HR policies. To learn more about why BI is a great place to work, visit:
Our Company
Why Boehringer Ingelheim?
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.