Lead, develop and drive the execution of brand strategy or multiple brands plans (or new product launch readiness for Brand Lead-New Products role) to maximise market share and revenue growth for Novartis,

• Develop strategic brand plan aligned with Global and Local plans
• Builds brand focus and direction based on clear customer insights
• Identifies area market insights and opportunities via customer interactions
• Adopt new and innovative approaches
• Gaining deep insights to inform Strategy development.
• For new products brand lead role -build with V&A and medical colleagues
• Lead brand tactical plan and implementation and choice of the marketing mix
• Creative campaign development and launch plans
• Set KPIs to measure the impact and ROI of tactical plans, also measure with the voice of the customer for customer experience
• Represent the UK with global teams and providing UK insight and contributing to Global strategic decisions related to the TA indication
• Achievement of Brand sales and market share targets
• Lead the volume-based forecast for the demand planning and financial process
• Monitors and controls team expenditure in line with the agreed budget communicating deviations
• Lead cross-functional team matrix, as well as own marketing team (TA dependent)
• Demonstrates enterprise mindset and customer focus
• People Development -develops talent and capability, builds effective and teams promotes engagement
• Leads performance
• Management and optimisation of relationships with all relevant stakeholders, both internally &externally
• Establish and maintain relationships with key accounts/ hospitals/ customers as needed
• Role model for our culture, values & behaviours, consistently demonstrating the highest ethics and integrity-based standards
• Self-awareness
• Prioritize resources and activities towards the excellence and establish the appropriate processes and KPIs to execute and track, reporting progress and insights regularly to key stakeholders involved
Key performance indicators:
• Contributes to overall sales target
• Budget responsibility for projects -Manage and optimize relationships with all relevant stakeholders
  
  Work Experience:
• Project Management
• Operations Management and Execution
• People Leadership
• Cross Cultural Experience
• Proven Ability to Develop trust-based relationships with key regional
  
  Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards Division International Business Unit Universal Hierarchy Node, Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.